Marketing Portfolio Manager Ii - Investment

Spane4All; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading marketing firm in Johannesburg is seeking a Portfolio Marketing Manager. This role involves managing marketing campaigns, collaborating with cross-functional teams, and ensuring campaign success through data analysis. The ideal candidate has a Bachelor's degree in a related field and 4–5 years of experience in marketing, particularly in the financial services or retail sector. A results-driven individual with strong communication skills is essential.

Qualifications

• 4–5 years of experience in Marketing, Advertising, and Media, with 2–4 years in campaign management.
• Experience working with advertising agencies and coordinating marketing projects.
• Strong understanding of digital marketing channels and content creation.

Responsibilities

• Support and execute campaigns across product launches and marketing initiatives.
• Collaborate to develop marketing assets and ensure all materials meet objectives.
• Track performance metrics and assist in budget management for campaigns.

Skills

Campaign management

Digital marketing

Communication

Project management

Analytical skills

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Job description

FNB Retail Marketing Portfolio Marketing Manager

FNB Retail Marketing is looking for a dynamic, highly skilled Portfolio Marketing Manager to join their team.

Responsibilities include partnering with Business Unit Executive Committees by assessing business needs, providing marketing solutions, advising and directing the development of relevant marketing programmes aligned with the business strategic direction.

Key Responsibilities

• Campaign support and execution across product launches, service rollouts, and marketing campaigns.
• Collaborate with Segments teams and coordinate the development of marketing assets (digital banners, print materials, social media content).
• Ensure all marketing materials are on-brand, aligned with go-to-market strategy, and meet campaign objectives.
• Manage day-to-day activities for campaign rollouts, including timelines, deliverables, and approvals.
• Cross‑functional collaboration with Product Development, Digital Marketing, Sales, and Communications to deliver seamless go‑to‑market initiatives.
• Act as liaison between internal teams and external agencies to align stakeholders.
• Work with Channel & Sales to provide collateral, training, and support for campaigns.
• Manage relationships with advertising, media, and content agencies; ensure timely delivery of creative assets.
• Assist in preparing creative briefs for external partners.
• Monitor agency performance and deliverables quality.
• Develop content marketing materials (blogs, social media posts, email newsletters, product brochures) in collaboration with content team and external partners.
• Coordinate distribution of content across bank website, social media, email, and in‑branch displays.
• Track campaign performance via key metrics such as engagement, product uptake, and lead generation; work with Analytics Team to refine marketing activities.
• Assist in tracking campaign budgets, monitor spending, and prepare budget reports.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 4–5 years of experience in Marketing, Advertising, and Media (incl. digital), with 2–4 years in campaign management within financial services or retail sector.
• Experience working with advertising agencies and coordinating cross‑functional marketing projects.
• Strong understanding of digital marketing channels (social media, email, web) and content creation.
• Ability to manage campaign timelines and ensure smooth execution across teams and vendors.
• Analytical skills: track campaign performance, analyze data, and report results.
• Project management skills: strong organization, ability to manage multiple projects simultaneously.
• Excellent written and verbal communication skills; effective across teams and external partners.
• Collaboration mindset with proactive, hands‑on problem‑solving.
• Results‑driven focus on delivering successful marketing campaigns aligned with business objectives.

Job Details

• Applications will not be accepted on or after 22/10/25; please submit applications before the closing date indicated below.
• All appointments will be made in line with FirstRand Group's Employment Equity plan.
• FirstRand supports the recruitment and advancement of individuals with disabilities.
• Candidates can voluntarily disclose disability information; it will be kept confidential unless required by law.
• Should you have any queries, please log them via the provided contact method.