Marketing Operations Manager

Energy Capital & Power; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A global energy firm based in Cape Town seeks a Marketing Operations Manager to drive the optimisation of B2B marketing campaigns. The ideal candidate will manage HubSpot and support multi-channel campaign execution. You should have 3–5 years of experience in marketing operations, a solid understanding of CRM and data analytics, and a passion for actionable insights. Apply if you thrive in a fast-paced environment and want to contribute to exciting marketing initiatives.

Qualifications

• 3–5 years’ experience in marketing operations or CRM roles, preferably in B2B.
• Strong understanding of marketing funnels and CRM systems.
• Proficiency in data visualisation tools required.

Responsibilities

• Own and optimise HubSpot to improve marketing workflows.
• Build dashboards to track campaign performance and ROI.
• Support execution of multi-channel marketing campaigns.

Skills

Marketing automation

CRM management

Data analytics

Project management

Lead management

Tools

HubSpot

Power BI

LookerStudio

Job description

Overview

We are seeking a results-driven Marketing Operations Manager to optimise B2B promotional campaigns and strengthen the effectiveness of our marketing function across events, media, and advisory services. This is a hands-on role, ideal for someone who thrives in a fast-paced environment, loves process optimization, and is passionate about data, automation, and driving measurable results. Working closely with the Marketing Director, Marketing team, and Commercial teams, you will be the operational backbone of marketing execution – ensuring seamless workflows, sharp insights, and systems that scale.

Responsibilities

• Marketing Automation & CRM
• Own and optimise HubSpot (campaign reporting, workflows, lead scoring, segmentation, data hygiene, and systems administration)
• Design, implement, and maintain marketing automation workflows to drive engagement, lead nurture, and conversion
• Align automation and CRM processes with the full buyer journey – from acquisition to retention
• Ensure seamless system integrations (including registration platforms, event apps, and APIs)
• Data, Analytics & Insights
• Act as the guardian of customer data – ensuring data accuracy, compliance, enrichment, and segmentation
• Build and maintain dashboards to track campaign performance, pipeline contribution, and ROI
• Run advanced queries to create highly targeted and segmented campaigns
• Deliver actionable insights to improve conversion rates, audience engagement, and revenue growth
• Support CRO strategies with A / B testing and landing page optimisation
• Campaign Operations
• Support the execution of multi-channel marketing campaigns across events, media, and digital platforms
• Collaborate with Sales and Marketing teams to streamline lead management strategies
• Monitor and report on campaign performance, identifying opportunities for process optimisation and scalability
• Reduce manual tasks by implementing automation and system-driven efficiencies
• Technology & Systems
• Manage marketing systems (HubSpot, registration platforms, event apps) to ensure they are integrated and fully optimised
• Contribute to website optimisation, platform enhancements, and other technology solutions
• Stay on top of new marketing technologies and best practices, making recommendations for adoption

Qualifications

• 3–5 years’ experience in marketing operations, campaign operations, or CRM-focused roles, preferably in B2B events, SaaS, or media
• Based in Cape Town with a valid working permit
• Strong understanding of marketing funnels, CRM systems, automation tools, and data management
• Proficiency in HubSpot (workflows, reporting, automation) essential.
• Proficiency in data visualisation tools (Hubspot Dashboards, Power BI, LookerStudio)
• Strong analytical skills with the ability to translate data into actionable insights
• Excellent project management and organisational skills with the ability to manage multiple priorities
• Knowledge of data privacy regulations (GDPR, PECR, POPIA)
• Experience with event registration platforms and apps (preferred)
• Familiarity with attribution modelling and campaign-level tracking

Additional Information

If you are a passionate professional looking for a role in an innovative and global company and you are based in Cape Town, please send your CV today.

Note: Applications submitted through our official hiring platform, www.smartrecruiters.com, will be considered. Please refrain from contacting team members or associated companies regarding your application. If you have not heard back within 21 days, please consider your application unsuccessful. Thank you for your understanding and interest in joining our team.