Marketing Operations Manager

Careers; Cape Town; Remote; ZAR 500 000 - 750 000; Full time

Job summary

A leading health marketing firm is seeking a Marketing Operations Manager in South Africa to oversee marketing campaign execution and operations. The ideal candidate will have over 5 years in marketing operations, strong project management skills, and the ability to leverage AI tools. This role is full-time, remote, and offers the chance to drive impactful marketing efforts while collaborating with senior leaders.

Benefits

Work with marketing and AI tools

Career growth opportunities

Collaboration with senior leadership

Qualifications

• 5+ years of experience in marketing operations or program management.
• Ability to manage cross-functional projects independently.
• Deep understanding of funnels and lead generation.
• Comfortable reviewing creative assets for alignment.

Responsibilities

• Lead end-to-end delivery of marketing campaigns.
• Manage and optimize full-funnel campaigns.
• Ensure brand integrity and quality control.
• Oversee workflows in Asana and remove blockers.

Skills

Marketing operations

Campaign execution

Project management

Leadership

Data analysis

AI tools usage

Tools

Asana

ChatGPT

Jasper

Midjourney

Job description

About the job Marketing Operations Manager

About EyeCarePro

EyeCarePro is the digital engine behind the growth of hundreds of private optometric practices across North America. From high-converting funnels and practice management software to strategic campaigns and automation tools, we help eyecare businesses thrive in a competitive healthcare landscape.

We're not a typical agency; we're an integrated marketing and technology partner focused on measurable outcomes. Our work is fast-paced, high-impact, and at the forefront of innovation in health marketing.

This is a pivotal role for someone who thrives on turning strategy into seamless execution, building scalable systems, and ensuring marketing campaigns deliver measurable results.

What You'll Do

Campaign and Launch Execution

• Lead end-to-end delivery of our Book Launch, Software Launch, and Marketing Services funnel.
• Translate strategic ideas into clear project plans with defined outcomes, timelines, and ownership.
• Partner with sales, creative, and leadership teams to ensure cross-channel alignment and timely execution.

Funnel Management and Optimization

• Manage and optimize full-funnel campaigns from awareness to conversion.
• Use data-driven insights to identify friction points and performance gaps.
• Develop and oversee nurture sequences, landing pages, lead magnets, and conversion tools.

Brand Integrity and Quality Control

• Review copy, design, and layouts to ensure alignment with brand standards.
• Adapt messaging for a professional optometric audience.
• Maintain a client-value focus, ensuring all campaigns drive measurable impact.

Team Leadership and AI Integration

• Manage a small internal team and network of freelancers.
• Leverage AI tools (ChatGPT, Jasper, Midjourney) to increase speed, creativity, and efficiency.
• Build and document repeatable processes that reduce friction and improve consistency.

Marketing Operations & Collaboration

• Oversee workflows in Asana to track tasks, deadlines, and priorities.
• Remove blockers, surface risks, and keep stakeholders accountable.
• Create systems for efficient cross-functional delivery and reporting.

You'll Thrive in This Role If You:

• Have 5+ years of experience in marketing operations, program management, or campaign execution.
• Can independently manage cross-functional projects from concept to delivery.
• Understand funnels, lead generation, and conversion strategy deeply.
• Are comfortable reviewing creative assets for strategic and brand alignment.
• Move fast, stay organized, and maintain quality under deadlines.
• Use AI tools to streamline workflows and improve productivity.
• Enjoy managing people, processes, and technology to deliver results.

Core Values We Live By

• Great Collaborator: You work well with others, lead with empathy, and focus on shared success.
• Always Learning: You stay curious, proactive, and open to new tools and ideas.
• Driven to Improve: You test, measure, iterate, and push for better results.
• Client Focused: You judge every project by the measurable value it creates.
• Location: Remote South Africa
• Schedule: Full-time, Monday-Friday, 8:00 AM 4:00 PM EST
• Reliable high-speed internet
• Quiet, professional workspace
• Personal laptop/desktop with up-to-date tools

Why Join EyeCarePro?

• Drive the operational engine behind high-visibility marketing campaigns.
• Collaborate with senior leaders and decision-makers.
• Work with cutting-edge marketing and AI tools.
• Grow your career in a company that values initiative, clarity, and execution.

How to Apply
If you're ready to lead marketing operations and make a measurable impact, we'd love to hear from you.