Marketing Manager – Rx

OttoBauthentic; Johannesburg; On-site; ZAR 900 000 - 1 200 000; Full time

Job summary

A healthcare marketing company in Johannesburg is seeking a Marketing Manager to lead the prescription brand team. The role involves developing brand strategies, mentoring team members, and ensuring compliance with industry standards. Ideal candidates have at least 5 years of experience in Rx brand management and are skilled in strategic planning and KOL management.

Qualifications

• 5+ years in Rx brand management/marketing, with at least 2 years in a leadership role.

Responsibilities

• Develop the overall Rx brand portfolio strategy in line with business objectives.
• Align brand-specific Rx strategies with medical, regulatory, and sales priorities.
• Oversee clinical positioning, claim substantiation, and evidence-based marketing.
• Ensure high-quality detail aids, objection handlers, and leave-behinds.
• Lead, coach, and mentor Rx Brand Managers.
• Analyse script data, competitor activity, and HCP insights.
• Partner with Sales, Medical, and Regulatory teams to ensure aligned execution.

Skills

Strategic planning

KOL management

Clinical communication

Analytical capability

Team leadership

Education

Degree in Life Sciences, Pharmacy, or related field

MBA advantageous

Job description

Main Purpose of Job

• The Marketing Manager – Rx leads the prescription (doctor-focused) brand team, ensuring strategic excellence and execution across all HCP-targeted activities.
• This role drives the positioning, growth, and lifecycle management of Rx brands, while maintaining the highest compliance and evidence-based standards.
• The Rx Marketing Manager will mentor and develop Rx Brand Managers to deliver effective HCP engagement, CME/CPD programs, and KOL advocacy that translate into prescription growth and sustained market leadership.

Responsibilities

• Strategic Leadership
• Develop the overall Rx brand portfolio strategy in line with business objectives.
• Align brand-specific Rx strategies with medical, regulatory, and sales priorities.
• Oversee clinical positioning, claim substantiation, and evidence-based marketing.

• HCP Marketing Excellence
• Ensure high-quality detail aids, objection handlers, and leave-behinds.
• Guide CME/CPD planning, advisory boards, and KOL engagement.
• Partner with Medical to ensure compliant and credible messaging.
• Leverage Digital detailing platforms to create, manage, and track closed-loop detail aids for optimal HCP engagement.
• Ensure Rx campaigns are CLM-compliant ( closed loop marketing )and deliver measurable call quality improvements.

• Team Leadership & Development
• Lead, coach, and mentor Rx Brand Managers.
• Build marketing capability in data-driven strategy, HCP communication, and compliance.
• Conduct performance reviews, skills development, and succession planning.

• Market Insights & Analysis
• Analyse script data, competitor activity, and HCP insights.
• Translate market intelligence into actionable Rx marketing strategies.
• Monitor ROI of HCP campaigns and adjust for maximum impact.
• Translate Digital Detailing Insight reports into actionable strategies for detailing.
• Use CLM ( closed loop marketing ) analytics (fingerprints, completion, sequence analysis) to pivot messaging and improve ROI.

• Cross-Functional Collaboration
• Partner with Sales, Medical, and Regulatory teams to ensure aligned execution.
• Provide strategic input to Head of Marketing and executive team.
• Work with Supply Chain and Finance for accurate forecasting and budgeting.

• Compliance & Governance
• Ensure all Rx marketing activities comply with SAHPRA and industry codes.
• Maintain rigorous approval processes for Rx campaigns and materials.

Minimum Requirements

Education

• Degree in Life Sciences, Pharmacy, or related field. MBA advantageous.

Experience

• 5+ years in Rx brand management/marketing, with at least 2 years in a leadership role

Skills/Physical Competencies

• Strategic planning
• KOL management
• Clinical communication
• Analytical capability
• Team leadership

Behavioral Qualities

• Evidence-based thinker
• Collaborative leader
• Detail-oriented
• Resilient
• Results-driven