Marketing Manager

Africa Health Care; Cape Town; On-site; ZAR 300 000 - 450 000; Full time

Job summary

A healthcare organization in Cape Town is seeking a Marketing Specialist to develop marketing strategies and maintain communication with healthcare stakeholders. Responsibilities include driving marketing campaigns, enhancing doctor engagement, and analyzing performance metrics. The ideal candidate holds a relevant degree and has three years of experience in marketing or public relations, with hospital experience being advantageous. This role requires a proactive approach and the ability to collaborate effectively with diverse teams.

Qualifications

• Three years’ experience in a marketing or communication role.
• Ability to compile and process relevant marketing research information.
• Experience in doctor recruitment and retention will be advantageous.

Responsibilities

• Develop and implement marketing strategy within budget.
• Provide marketing support to internal and external stakeholders.
• Drive marketing campaigns and measure results.

Skills

Collaboration

Problem-solving

Customer responsiveness

Organisational awareness

Attention to detail

Adaptability

Education

Relevant marketing, public relations or communication degree

Job description

Job Location : Cape Town, Western Cape, South Africa Application Deadline : February 14, 2026

Critical Outputs

• Develop and implement Marketing strategy within budget, in conjunction with overall hospital strategy.
• Maintain high level of knowledge of Hospital’s clinical services.
• Provide marketing and communications support to internal and external hospital stakeholders.
• Create and maintain Doctor’s engagement strategy (GP’s and Specialists) including relationships building to increase referrals.
• Develop and implement of marketing and communications initiatives aimed at various stakeholders including patients, potential patients and the local community at large.
• Interpret hospital performance including patient survey/complaints outcomes and take appropriate focused marketing actions.
• Develop informative, brand compliant brochures, information leaflets and other branded marketing material to support marketing and communications initiatives in line with set brand standards.
• Drive marketing campaigns internally and externally and measure results.
• Maintain awareness of competitor activity and general healthcare updates.
• Plan and coordinate various media communication interventions.
• Management of the hospital social media platforms.
• Drive hospital awareness within and beyond the province.
• Generate statistics and reports from available hospital information in order to analyze referral patterns and build a knowledge base to inform strategies and plans.
• Recruitment of doctors.

Requirements

• A relevant marketing, public relations or communication degree with three years’ experience.
• Ability to compile and process relevant marketing research information.
• Hospital experience in a marketing/communication role will be advantageous.
• Experience in Doctor Recruitment and Retainment will be advantageous
• Computer proficiency.
• Ability to travel (own transport)

Competencies

• Collaboration/ Relationship Building
• Problem-solving, analysis and judgement
• Resilience
• Engaging diversity
• Influencing
• Customer responsiveness
• Organisational awareness
• Excellence and quality orientation
• Ethical behaviour
• Technical and professional knowledge
• Adaptability
• Attention to detail
• Decision making

Departments

• Marketing