Marketing Manager : Assurecloud

Multiform Human Development; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A company focused on health and safety is looking for a Marketing Manager to enhance brand visibility and drive customer engagement. Responsibilities include strategic marketing planning, digital marketing management, and stakeholder engagement. The ideal candidate will have a Bachelor’s degree in marketing and at least 5 years of B2B marketing experience, particularly in health, safety, or compliance sectors.

Qualifications

• Minimum 5 years of experience in B2B marketing, preferably in relevant sectors.
• Proven experience in digital marketing and content strategy.
• Ability to manage multiple projects and deadlines.

Responsibilities

• Develop and implement annual marketing plans aligned with business objectives.
• Oversee SEO, SEM, email campaigns, and social media strategies.
• Coordinate industry events and manage relationships with external partners.

Skills

Strategic thinking

Analytical skills

Excellent written communication

Digital marketing

Content strategy

Education

Bachelor’s degree in marketing or communications

Tools

CRM systems

Marketing automation tools

Analytics platforms

Job description

Purpose

PurposeThe Marketing Manager will be responsible for developing and executing integrated marketing strategies that enhance brand visibility, drive customer engagement, and support business growth across both AssureCloud and SafetyCloud.

Key Responsibilities

• Strategic Marketing Planning: Develop and implement annual marketing plans aligned with business objectives.
• Conduct market research and competitor analysis to identify opportunities and threats.
• Brand Management: Ensure consistent brand messaging across all platforms. Manage brand positioning for both AssureCloud and SafetyCloud.
• Digital Marketing: Oversee SEO, SEM, email campaigns, and social media strategies. Manage website content and performance analytics.
• Content Creation & Campaigns: Lead development of marketing collateral, case studies, newsletters, and thought leadership content. Plan and execute product launches, webinars, and promotional campaigns.
• Stakeholder Engagement: Collaborate with sales, training, and technical teams to align marketing efforts. Manage relationships with external agencies, designers, and media partners.
• Event Management: Coordinate industry events, exhibitions, and training promotions. Support internal and client-facing events to enhance brand presence.
• Reporting & Analytics: Monitor campaign performance and ROI. Prepare monthly marketing reports and dashboards.

Requirements & Qualifications

• Qualifications: Bachelor’s degree in marketing, communications, or related field.
• Experience: Minimum 5 years of experience in B2B marketing, preferably in health, safety, compliance, or laboratory services. Proven experience in digital marketing and content strategy. Familiarity with CRM systems, marketing automation tools, and analytics platforms. Experience in managing cross‑functional teams and external vendors.
• Knowledge: Knowledge of regulatory environments and training frameworks (e.g., SETA, NEBOSH, QCTO) is advantageous.
• Skills: Strong strategic thinking and analytical skills. Excellent written and verbal communication. Creative mindset with attention to detail. Ability to manage multiple projects and deadlines. Passion for health, safety, and environmental sustainability. Ability to translate technical concepts into compelling marketing messages for a fast‑paced, evolving digital environment.
• Other requirements: Own transport. Preference will be given to employment equity candidates.