Marketing Manager

The Working Earth; Wes-Kaap; On-site; ZAR 600,000 - 800,000; Full time

Job summary

A leading FMCG company is seeking a Marketing Manager to develop and execute strategic marketing initiatives that enhance brand awareness and drive business growth. The ideal candidate will have over 8 years of experience in Sales & Marketing, including managerial experience in an FMCG context. Responsibilities include leading creative teams, managing campaigns, and overseeing digital and social media strategies.

Qualifications

• At least 8 years' experience in Sales & Marketing, including 4+ years in a managerial role within FMCG.
• Proven ability to lead creative teams and manage multi-channel campaigns.
• Strategic, hands-on, and innovative mindset.

Responsibilities

• Develop and implement integrated marketing strategies.
• Lead creative direction across all campaigns and brand initiatives.
• Oversee digital marketing, e-commerce, social media, and in-store promotions.
• Analyse performance metrics, optimise ROI, and report on effectiveness.

Skills

Sales & Marketing experience

Leadership

Digital Marketing

E-commerce Marketing

Social Media Marketing

Commercial Acumen

Education

Degree in Marketing, Business, or related field

Job description

FMCG giant is looking for a Marketing Manager to lead in developing and executing strategic marketing initiatives that will drive brand awareness, customer engagement and business growth. This is an opportunity to make a measurable impact across digital, retail and creative platforms within a fast-paced FMCG environment

Skills:

• Degree in Marketing, Business, or a related field.
• At least 8 years’ experience in Sales & Marketing, including 4+ years in a managerial role within FMCG.
• Proven ability to lead creative teams and manage multi-channel campaigns.
• Strong experience in digital, social media, and e-commerce marketing.
• A strategic, hands‑on, and innovative mindset with commercial acumen.

Job description:

• Develop and implement integrated marketing strategies to strengthen brand positioning and grow market share.
• Lead creative direction across all campaigns, product launches, and brand initiatives.
• Oversee digital marketing, e-commerce, social media, and in‑store promotions.
• Partner with cross‑functional teams — including design, sales, and content — to deliver compelling brand experiences.
• Analyse performance metrics, optimise ROI, and report on marketing effectiveness.
• Manage and mentor a creative, high‑performing marketing team.
• Build and nurture key client and agency relationships.