Marketing Manager

Bluespec Holdings; Kempton Park; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading marketing firm in Kempton Park is seeking an experienced marketing professional to manage advertising campaigns, develop marketing strategies, and produce engaging content. The ideal candidate will have a strong analytical background and experience in building relationships with industry partners. This role offers a unique opportunity to leverage insights and contribute to the company's growth in a dynamic environment.

Qualifications

• Experience in managing advertising campaigns.
• Strong analytical skills to track and analyze marketing performance.
• Ability to develop marketing plans and strategies.
• Experience in content creation for targeted audiences.

Responsibilities

• Track and analyze performance of marketing campaigns.
• Develop marketing plans tailored to target audiences.
• Lead execution of marketing programs from start to finish.
• Produce engaging content for the company website.
• Build strategic relationships with key industry players.

Job description

Main Job Functions

• Tracking and analysing the performance of advertising campaigns, managing the marketing budget andensuring that all marketing material is in line with brand identity.
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across the different divisions within the Bluespec Holdings (Pty) Ltd group of companies.
• Lead the execution of marketing programmes from start to finish, leveraging internal support and driving collaboration.
• Analyse customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting in order to extract key insights for future campaign developments and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Working in partnership with the ad agencies, develop creative briefs and guide creative direction to meet objectives for all advertising platforms.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis.
• Produce valuable and engaging content for the company website that attracts and converts specified target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Measure and report on the performance of marketing operations, gain insight and assess against goals; and
• Analyse customer behaviour and adjust advertising operations; accordingly,