Marketing Manager

Complete; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A retail marketing firm in Gauteng is seeking a Marketing Manager to develop and implement marketing strategies to enhance brand visibility and tenant engagement. The ideal candidate will have over 5 years of experience in retail environments and possess strong leadership and project management skills. This role offers the opportunity to manage a diverse range of marketing activities including digital campaigns and public relations.

Qualifications

• Minimum 5 years' experience as a Marketing Manager in retail/shopping centre.
• Strong track record in developing and executing marketing strategies.
• Proficiency in digital marketing and public relations.

Responsibilities

• Develop and implement the Centre's annual marketing strategy.
• Manage daily execution of marketing activities and track expenditure.
• Plan and implement annual and event-based marketing campaigns.

Skills

Marketing Strategy Development

Brand Management

Digital Marketing

Public Relations

Project Management

Education

Bachelor's degree in Marketing or Communications

Tools

MS Office

CRM Software

Job description

Key Responsibilities

Marketing Strategy & Budgeting: Develop and implement the Centre's annual marketing strategy and budget in line with business objectives. Manage daily execution of marketing activities, campaigns, and brand initiatives. Track, control, and report on marketing expenditure.

Brand Management & Advertising: Act as brand custodian for the Centre, ensuring consistency across campaigns, events, and communications. Develop creative campaigns, oversee production, and manage advertising media planning and bookings. Maintain systematic records of all marketing assets, creative work, and campaign history.

Promotions & Events: Plan and implement annual, seasonal, and event-based campaigns to boost footfall, dwell time, and tenant turnover. Secure sponsorships and partnerships to enhance event budgets. Ensure events strengthen brand awareness and align with Centre objectives.

Digital & Social Media: Oversee digital strategy across social platforms, apps, and website. Drive engagement through effective social media management (Instagram, Twitter, Facebook). Implement strategies to optimise digital platforms and shopper interaction.

Public Relations & Communications: Develop and implement PR and crisis communication strategies. Manage press releases, media relations, and publicity to maximise Centre exposure. Build and maintain strong relationships with key media contacts.

Exhibitions & Media Sales: Manage indoor / outdoor advertising and exhibitions to maximise sundry income. Ensure displays, activations, and sales meet Centre standards and brand requirements. Oversee external media agency SLAs and ensure revenue targets are met.

CSI & Tenant Engagement: Develop and deliver the Centre's CSI strategy and related initiatives. Drive tenant relationship programmes, including newsletters, training workshops, inductions, and promotional support. Coordinate awards programmes and service audits to strengthen retailer partnerships.

Reporting & Research: Submit detailed monthly reports for owners and senior management. Mission and oversee research, surveys, and focus groups to inform strategy. Use insights to refine campaigns, improve tenant engagement, and identify retail trends.

Requirements

Minimum 5 years' experience as a Marketing Manager in a retail / shopping centre environment. Bachelor's degree in Marketing, Communications, or equivalent experience. Strong track record in developing and executing marketing strategies and budgets. Solid background in digital marketing, PR, and brand management. Excellent organisational, analytical, and project management skills. Creative, strategic thinker with attention to detail and problem-solving ability. Strong leadership skills with proven team and stakeholder management experience. Proficiency in MS Office (Word, Excel, PowerPoint); digital platforms and CRM knowledge advantageous. Excellent written, verbal, and presentation skills.