Job Overview
A global leader in networking products is seeking a Marketing Manager based in Midrand, South Africa. The role will lead marketing efforts across consumer, ISP, retail, and business channels, developing strategies to build brand awareness, drive demand, and support sales growth.
Responsibilities
- Build and grow brand visibility across digital platforms, retail channels, and B2B environments.
- Develop and implement channel‑specific marketing plans for retailers, ISPs, and distributors.
- Lead all digital marketing efforts, including social media, SEO, paid media, and website management.
- Manage public relations, media buying, and advertising partnerships to increase brand reach and credibility.
- Monitor market trends, customer insights, and competitor activity to support data‑driven marketing decisions.
- Manage external agencies and vendors across creative, digital, and event marketing functions.
- Develop and execute strategic campaigns with defined performance metrics.
- Track and report on ROI across digital and channel marketing activities to optimize budget allocation.
- Plan, coordinate, and execute trade shows, retail activations, product launches, and partner events.
- Collaborate with sales and channel teams to design in‑store retail displays and visual merchandising to enhance shopper engagement.
- Oversee creation and distribution of point‑of‑sales materials across retail and reseller channels.
- Partner with product, sales, and e‑commerce teams to ensure integrated messaging across all consumer and B2B touchpoints.
Qualifications
- Proven experience in a marketing role, preferably within IT, consumer electronics, or telecommunications sectors.
- Strong knowledge of traditional and digital marketing channels, including SEO, social media, email marketing, and content strategy.
- Experience in digital campaign management and brand positioning across B2B and B2C channels.
- Excellent verbal and written communication skills with the ability to craft compelling messaging for various audiences.
- Proficiency in MS Office, Adobe Creative Suite, CRM platforms, web analytics tools, and Google Ads.
- Ability to analyze data and apply market research to inform strategy and execution.
- Strong project management, organizational, and time‑management skills.
Employment Details
Mid‑Senior level, Full‑time. Marketing and Sales function, Industries: Advertising Services.