Marketing Manager

BCE Foods; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading food company in South Africa is seeking a Marketing Manager to oversee the marketing strategy and operations. The ideal candidate will manage campaigns, brand development, and events while ensuring alignment with sales efforts. Candidates should possess a relevant bachelor's degree, 3-5 years of marketing management experience, and strong analytical and leadership skills. This position offers a dynamic work environment and career growth opportunities.

Qualifications

• Minimum of 3-5 years’ experience as a marketing manager.
• Experience in developing marketing strategies and brand awareness.
• Analytical and project management skills for 3-5 years.
• Excellent analytical skills to interpret marketing and sales data.
• Capable of report writing for stakeholder presentations.

Responsibilities

• Manage all marketing activities within the department.
• Develop marketing strategy aligned with company objectives.
• Coordinate marketing campaigns with sales activities.
• Manage the marketing budget effectively.
• Create and publish marketing materials as per plan.
• Analyse product sales and marketing effectiveness.
• Responsible for brand management and corporate identity.
• Prepare and execute online and print marketing campaigns.
• Monitor and report on marketing communications effectiveness.
• Collaborate with design agencies for product launches.
• Maintain internal communications regarding marketing goals.
• Analyse potential partner relationships for marketing.
• Attend events and trade shows as needed.
• Support external sales team during sales calls.

Skills

Analytical skills

Project management skills

Leadership skills

Communication skills

Organisational skills

Customer-focused mindset

Education

Relevant bachelor’s degree in marketing or communications

Grade 12 (or equivalent)

Tools

Microsoft Office Package

SAP

CRM tools

Job description

The role involves developing, implementing, managing, and overseeing the marketing strategy to align with company objectives while handling BCE's daily marketing operations. This includes managing marketing campaigns, brand development, events, and trade show participation, all while ensuring seamless coordination with sales activities.

The Duties Include But Will Not Be Limited To:

• Managing all marketing activities for BCE and within the marketing department.
• Developing the marketing strategy for BCE in line with the company's objectives.
• Coordinating marketing campaigns with sales activities.
• Managing the marketing budget.
• Creation and publication of all marketing material in line with marketing plans.
• Analysing product sales by lines utilising marketing analysis tools such as the BCG matrix.
• Planning and implementing promotional campaigns.
• Managing and improving lead generation campaigns, measuring results.
• Overall responsibility for brand management and the corporate identity.
• Preparing online and print marketing campaigns.
• Monitoring and reporting on the effectiveness of marketing communications.
• Creating a wide range of different marketing materials.
• Working closely with design agencies and assisting with new product launches.
• Maintaining effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
• Analysing potential strategic partner relationships for company marketing.
• Responsible for events and attending trade shows as required.
• Accompanying the external sales team on sales calls as required.
• Performing other duties as required.

Qualifications, Experience, and Skills

• Grade 12 (or equivalent)
• Relevant bachelor’s degree in marketing, Communications, or related field
• Computer literate (Microsoft Office Package)
• SAP Literacy
• Familiarity with CRM tools

Experience and Knowledge

• A minimum of 3 - 5 years’ experience as a marketing manager
• Experience in the development of marketing strategies and brand awareness- 3 -5 Years
• Analytical and project management skills-3 -5 Years
• Excellent analytical skills with the ability to interpret marketing and sales data- 3 -5 Years.
• Report writing to be able to present and give feedback to the relevant stakeholders within BCE.

Skills and Personal Attributes

• Strong organisational and project management skills with the ability to manage multiple tasks effectively.
• Excellent leadership skills to manage and inspire the marketing team.
• High attention to detail and accuracy in campaigns, reporting, and material creation.
• Creative and strategic mindset with a focus on achieving business objectives.
• Exceptional communication and interpersonal skills.
• Strong organisational skills with the ability to manage multiple projects simultaneously.
• Ability to collaborate effectively with cross-functional teams.
• Proactive, energetic, and confident personality.
• Good numerical skills to manage budgets and analyse data.
• Ability to meet deadlines and work well under pressure.
• Customer-focused with a commitment to delivering high-quality results.
• Strong attention to detail and accuracy in all tasks.