Marketing Manager

Signature Cosmetics; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading cosmetics company in Gauteng seeks a Marketing Manager to develop strategies for brand awareness and customer engagement. The ideal candidate will have a marketing degree, 4-7 years of experience, and expertise in digital and retail marketing. Responsibilities include managing campaigns, collaborating with agencies, and leading a marketing team.

Qualifications

• 4-7 years of marketing experience in a medium-sized company, managing both insourced and outsourced marketing teams.
• Minimum of 4 years working experience with Omni Channel, Digital, and Retail Marketing.
• Experience in developing and executing a Marketing, Consumer Brand and Customer Engagement Strategy.

Responsibilities

• Develop a marketing strategy for brand awareness and customer loyalty.
• Manage in-store activations and digital campaigns.
• Collaborate with marketing agencies to meet KPIs.
• Effectively manage outsourced services and budgets.

Skills

Marketing strategy development

Social media management

Brand awareness enhancement

Stakeholder collaboration

Education

Marketing degree or related qualification

Grade 12

Job description

• Develop a marketing strategy that increases brand awareness and enhances brand equity and lifetime value of customers across all channels.
• Manage in-store activations, as well as in-store digital and print campaigns.
• Ensure that stores are trained to effectively implement visual merchandising standards.
• Assist with the migration from print advertising media in stores to predominantly digital in-store advertising and centralised content management.
• Define and execute strategy for omnichannel marketing, including the loyalty program, customer engagement strategy, E-store and Click and Collect.
• Ensure a customer relationship management system is identified, implemented, and effectively utilised to manage customer relationship marketing platforms and customer care.
• Define the similarities and differences of product and brand strategies in retail outlets compared to online.
• Manage all social media initiatives and content production.
• Collaborate with marketing agencies to achieve the marketing strategy and identified KPI’s.
• Partner effectively with all internal and external stakeholders to ensure all digital campaign activities are properly identified, communicated, planned, executed, and measured.
• Manage use of influencers and eventing to enhance brand awareness.
• Market and manage special events.
• Grow and develop an inhouse marketing team.
• Identify opportunities for and provide input into corporate communication and corporate branding including but not limited to the intranet, official website, Corporate Social Investment.
• Work collaboratively with Autograph to improve the standards of existing Signature products and increase the product range as and when a need is identified.
• Effectively manage outsourced and contracted services.
• Manage budgets and measure ROI’s across platforms.

Requirements

• Grade 12 required.
• Marketing degree, or related qualification is a requirement.
• Driver’s license.
• Between 4 – 7 years marketing experience in a medium sized company including the management of an insourced and outsourced marketing team.
• Minimum of 4 years working experience with Omni Channel, Digital, and Retail Marketing.
• Demonstrable experience of developing and executing a Marketing, Consumer Brand and Customer Engagement Strategy.
• Minimum of 3 years’ experience within the consulting, Digital Agency and consumer products industry is preferred.