Marketing Manager

Callforce Direct; Cape Town; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A dynamic BPO provider is seeking a Marketing Manager to lead strategic marketing initiatives and drive business growth. This role involves managing brand identity, leading digital marketing efforts, and ensuring alignment between sales and marketing teams. The ideal candidate has over 5 years of experience in B2B marketing, strong leadership skills, and a passion for innovation. Join a team committed to creating thousands of jobs in South Africa's marketing future.

Benefits

Competitive salary

Performance incentives

Career growth opportunities

Qualifications

• 5+ years of marketing experience in BPO, tech or service industries.
• Proven success in B2B marketing and brand positioning.
• Experience working across international markets (USA, UK, South Africa preferred).

Responsibilities

• Drive strategic marketing execution and business growth.
• Manage brand identity and ensure consistent messaging.
• Lead SEO, SEM, email marketing and social media initiatives.

Skills

Strategic thinking

Leadership

Communication

Project management

Collaboration

Passion for growth

Job description

Marketing Manager Location : Cape Town or Johannesburg

CallForce is a purpose-driven BPO provider headquartered in South Africa, delivering world‑class contact centre solutions to global clients. With a strong footprint in Johannesburg, Cape Town, and Durban, we’re expanding rapidly into the USA, UK and South African markets, and we’re looking for a dynamic Marketing Manager to help shape the next chapter of our journey. This is more than a job, it’s a career‑defining opportunity to lead strategy, build brand authority and drive growth that creates thousands of new jobs in South Africa. You’ll be part of a hands‑on, flexible and agile team that thrives on collaboration, innovation and purpose. If you’re someone who wants to be part of the journey, not just the destination, and help build something extraordinary, this is your moment.

As Marketing Manager, you’ll take ownership of our strategic marketing execution and play a pivotal role in driving business growth, brand transformation and internal culture development.

Strategic Marketing Execution

• Define and communicate what makes CallForce unique, moving us beyond generic outsourcing to a trusted, premium partner.
• Build a Consistent Pipeline: Implement a structured go‑to‑market approach that drives predictable lead generation and deal closure.
• Drive Strategic Execution: Translate brand positioning into operational tools, proof points and measurable impact.

Brand & Communications

• Manage and evolve our brand identity across all platforms.
• Ensure consistent messaging and storytelling that reflects our values and differentiators.

Digital & Demand Generation

• Lead SEO, SEM, e‑mail marketing and social media initiatives across our key markets.

Integrate productised solutions and third‑party technologies into the marketing strategy to enhance our offering.

Sales & Marketing Alignment

• Establish clear roles and accountability between sales and marketing teams.
• Identify capability gaps and provide recommendations to strengthen resources across sales, marketing and operations.

Events & Partnerships

• Plan and support industry events, webinars and client engagement activities.
• Build and nurture relationships with external partners and vendors to amplify brand reach.

Internal HR Communications & Culture Building

• Lead internal communication strategies that reinforce our high‑performance culture.
• Collaborate with HR to attract like‑minded talent and grow the CallForce community.
• Champion initiatives that celebrate team success, foster engagement and align employees with our mission.

Reporting & Analysis

• Track marketing KPIs and campaign ROI.
• Deliver regular performance insights to leadership to inform strategic decisions.

We are looking for You

• A strategic thinker with 5+ years of marketing experience, ideally in BPO, tech or service industries.
• Proven success in B2B marketing, brand positioning and lead generation.
• Experience working across international markets (USA, UK, South Africa preferred).
• Strong leadership, communication and project management skills.
• A collaborative mindset and a desire to be part of a flexible, agile and purpose‑driven team.
• A passion for growth, innovation and creating real impact.

It’s your Opportunity

• A chance to lead strategy in a fast‑growing, high‑impact business.
• The opportunity to create thousands of jobs and shape the future of South Africa’s BPO industry.
• A collaborative, innovative team culture that values bold ideas and real results.
• Competitive salary, performance incentives and career growth.

Ready to lead CallForce into an exciting new digital marketing future? Join us in building something extraordinary, where your leadership helps grow a significant BPO business, creating thousands of new jobs while uplifting communities and creating employment opportunities that truly change lives. Be part of a team that’s hands‑on, agile and deeply committed to shaping a great future for CallForce and the BPO sector in SA.