Marketing Manager

The HR Company; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A marketing consulting firm based in Cape Town is seeking a Marketing Manager to lead strategies that enhance brand positioning and market share in the FMCG sector. Responsibilities include overseeing digital initiatives, managing campaigns, and leading a marketing team. Ideal candidates will have over 8 years of experience in Sales & Marketing, a degree in a relevant field, and a proven track record in creative leadership. This position offers an opportunity to drive significant business growth in a dynamic environment.

Qualifications

• 8+ years experience in Sales & Marketing, with at least 4 years in management within FMCG.
• Proven creative leadership and campaign management track record.
• Strong grasp of digital, social media, and e-commerce marketing.

Responsibilities

• Develop and execute marketing strategies for brand positioning.
• Lead digital, social media, and e-commerce initiatives.
• Provide creative direction for brand campaigns and product launches.
• Partner with sales for volume and channel growth.

Skills

Digital marketing

Campaign management

Creative leadership

Market analysis

Education

Degree in Marketing, Business, or related field

Job description

Key Responsibilities

Marketing Strategy & Brand Development

• Develop and execute marketing strategies that strengthen brand positioning and market share in the FMCG sector .
• Translate strategy into actionable plans and campaigns.
• Conduct market and competitor analysis to guide decision-making.
• Build strategic partnerships and enhance market reach.

Digital & Retail Marketing

• Lead digital, social media, and e-commerce initiatives to drive online engagement and conversion.
• Optimize in-store marketing , visual merchandising, and shopper experience.
• Track ROI and refine campaigns for maximum impact.

Creative Leadership & Collaboration

• Provide creative direction for brand campaigns, product launches, and events.
• Oversee development of brand assets, design systems, and key visuals.
• Collaborate with content, video, and external agencies to deliver compelling campaigns.
• Streamline creative workflows and ensure timely campaign delivery.

Sales Alignment & Business Growth

• Partner with sales to achieve volume and channel growth targets.
• Support distribution, promotional, and retail execution strategies.
• Identify new market opportunities and manage key client relationships.

Performance & Reporting

• Manage marketing budgets and ensure cost efficiency.
• Report on key marketing metrics and campaign performance.

Team Leadership & Compliance

• Lead, coach, and develop marketing team members.
• Ensure compliance with company policies and health & safety standards .
• Drive a high-performance, collaborative culture.

Requirements

• Degree in Marketing, Business, or related field.
• 8+ years experience in Sales & Marketing, with at least 4 years in management within FMCG .
• Proven creative leadership and campaign management track record.
• Strong grasp of digital, social media, and e-commerce marketing.