Marketing Manager

Zoolink; Cape Town; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A revolutionary marketing platform is seeking a Senior Marketing Manager to lead their marketing efforts. The role involves developing strategic marketing plans for global scalability, managing CRM data, and generating qualified leads for the sales team. Ideal candidates possess entrepreneurial mindsets, proven event marketing experience, and excellent communication skills. This position offers fully negotiable remuneration with potential equity options and the flexibility to work from anywhere in the world.

Benefits

Fully negotiable remuneration

Potential equity options

Work from anywhere

Qualifications

• Ability to work within the constraints of a startup environment.
• Commitment to KPIs.
• Dedication to the mission.

Responsibilities

• Develop a marketing roadmap for global scalability.
• Execute marketing campaigns through multiple channels.
• Support sales by generating qualified leads.

Skills

Entrepreneurial mindset

Excellent written skills

Proven experience as an event marketer

Knowledge of marketing software tools

Knowledge of CRM tools

Skilled in project management

Outstanding communication

Excellent organizational skills

Problem-solving

Customer-service orientation

Team player

Tools

Mailchimp

Hubspot

Bitrix24

Pipedrive

Job description

Job brief

Marketing ManagerZoolink is a revolutionary new platform that aims to disrupt how events partner with associations and media. Zoolink will become the go‑to platform for both associations / media and event organizers when thinking about event‑association and event‑media marketing and partnerships. We are looking for a Senior Marketing Manager to join the team in order to assume responsibility for the marketing functions of the Zoolink project. This role will include developing and implementing strategic marketing plans to scale the use of the platform in a phased manner, in order to accelerate Zoolink's adoption by the industry globally.

Responsibilities

• Develop a marketing roadmap to achieve phased scalability on a global basis
• Develop marketing plans to engage with association partners
• Develop marketing plans to engage with event organizersExecute or manage the execution of the above plans
• Implement marketing campaigns based on the marketing plans by using channels such as direct marketing, social media, events
• Support the sales team by generating qualified leads in an ongoing manner
• Produce the Zoolink customer newsletter
• Manage the Zoolink blog and website
• Take responsibility for the management of the CRM data and adherence to data standards by the sales team
• Develop and design collateral to support the sales team
• Prepare budgets and ensure adherence
• Source and negotiate with vendors and suppliers
• Prepare reports and analyze the marketing effectiveness
• Assist with investor marketing activities

Requirements

• Entrepreneurial mindset
• Ability to work within the constraints of a startup environment
• Excellent written skills
• Proven experience as an event marketer
• Knowledge of key marketing software tools - Mailchimp, Hubspot, etc
• Knowledge of CRM tools - Bitrix24, Pipedrive, etc
• Skilled in project management
• Commitment to KPIs
• Outstanding communication and negotiation ability
• Excellent organizational skills
• Commitment to quality
• A knack for problem-solving
• Customer-service orientation
• A team player with leadership skills
• Ability to work with remote teams
• Dedication to the mission

Benefits

• Fully negotiable remuneration, with potential equity options
• Be part of the next unicorn
• Can be based anywhere in the world