Marketing Executive - Entry Level

marcus evans Group; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A global business intelligence company is seeking a Marketing Executive in Cape Town. This junior role involves creating and executing marketing campaigns targeting senior decision-makers. Ideal candidates should have a degree in Marketing or Business Administration and strong research abilities. Fresh graduates are welcomed to apply. The role offers a professional environment, attractive salary, and opportunities for advancement.

Benefits

Attractive basic salary and commission package

Comprehensive induction training

Ongoing mentoring and job training

Qualifications

• Fresh graduates encouraged to apply.
• 1-2 years of practical marketing experience is an advantage.
• Must be computer literate.

Responsibilities

• Research and identify individuals in senior positions.
• Utilize CRM tools to create targeted prospect lists.
• Plan and monitor marketing campaigns to generate referrals.

Skills

Lead generation

Research abilities

Microsoft Office

Excellent English knowledge

French language (advantage)

Education

Recognized degree or diploma in Marketing or Business Administration

Job description

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company, with 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance.

Working across all industry sectors our Summits, Conferences and Online Events brands deliver innovative high-level content, networking and one-to-one meeting platforms that bring together key decision-makers on a truly global scale. Our client base is comprised of c-level executives from 98% of existing fortune 1000 companies, and are world leaders in a variety of industries, such as healthcare, legal, pharmaceutical, investments, energy, packaging etc.

We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as a Marketing Executive. The Marketing Executive will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.

This is a junior position, fresh graduates are encouraged to apply.

This is an in-person role located in our Cape Town office.

Key Responsibilities

• Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
• Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
• To provide relevant, accurate, and current information of our potential clients, this is essential for the company’s marketing campaigns as well as developing a fundamental understanding of each event.
• Analyze and identify target client contacts based on event topic and geographic markets through research.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns.

Qualifications

• Recognized degree or diploma in any discipline, preferably in Marketing or Business Administration.
• You will have a demonstrable experience in lead generation or excellent research abilities.
• Practical marketing experience will be considered an advantage (1-2 years).
• Excellent knowledge of the English language.
• French language to be considered an advantage.
• Willingness to adapt to a performance driven culture.
• Must be computer literate and proficient in Microsoft Office applications.
• Able to start immediately.
• Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.
• Promotion up the ranks is achievable with consistently high performance.
• Professional work environment.
• Attractive basic salary and commission package.

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.