Marketing Coordinator Durban

Dynamic Outlook Pty Ltd; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A large retail chain is seeking a Marketing Coordinator to oversee digital marketing and in-store presentations. The ideal candidate will manage strategic marketing initiatives and implement effective marketing plans. Responsibilities include developing advertising campaigns and conducting market research. A bachelor's degree in marketing or communications and two years of relevant experience are essential. The position offers a salary between R16k and R22k, making it a competitive opportunity in the marketing sector.

Qualifications

• Two years of experience in content management and advertising concepts.
• Proven experience in digital marketing including social media and SEO.
• Strong skills in website design using platforms like WordPress or Shopify.
• Ability to gather large amounts of data and analyze it.
• Solid organizational skills and detail-oriented.

Responsibilities

• Develop strategic marketing initiatives and activities.
• Implement marketing plans across print, broadcast and online content.
• Create branded advertising campaigns and support marketing teams.
• Conduct market research to identify opportunities and negotiate media.
• Manage internal communication systems.

Skills

Digital marketing expertise

Content management

Creative writing

Project management

Market research skills

Strong communication

Education

Bachelor's degree in marketing / communications

Tools

WordPress

Shopify

Adobe Creative Suite

Microsoft Office

Photoshop

Canva

Job description

Marketing Coordinator

A large retail chain is looking for a Marketing Coordinator to manage the current digital marketing as well as in-store presentations and marketing.

Duties & Responsibilities

• Develop strategic marketing initiatives and activities.
• Implement marketing plans that include print, broadcast and online content.
• Create branded advertising campaigns, and support the marketing and design teams by coordinating and collating content.
• Setup tracking systems for marketing campaigns and online activities.
• Conduct market research to identify marketing opportunities and negotiate media coverage.
• Traffic all advertising efforts to appropriate channels.
• Develop and manage all internal communication systems.
• Create, maintain and strengthen the organization's overall brand through all media avenues.
• Manage print contractors and other promotional vendors.

Desired Experience & Qualifications

• Bachelor's degree in marketing / communications or related (essential).
• Two years of experience in content management, creative writing, advertising concepts and media negotiations.
• Proven experience in digital marketing, including social media, email marketing and SEO.
• Strong skills in website design, development and maintenance using platforms such as WordPress or Shopify will be an advantage.
• Critical thinker with strong problem-solving and research proficiencies.
• Ability to comprehend and interpret competitor strategies and consumer behavior.
• Ability to gather large amounts of data and convert it into meaningful analysis.
• Solid organizational skills and detail-oriented.
• Strong project management skills with the ability to prioritize tasks and meet deadlines.
• Ability to work under pressure and meet strict deadlines.
• Creative mind with superb written and verbal communication skills, with the ability to create compelling content for various marketing channels.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva.
• Proficient in Microsoft Office, Photoshop and web editing packages will be an advantage.

Package & Remuneration

Between R16k and R22k