Marketing Coordinator

Phoenix Recruitment; Stellenbosch; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A recruitment agency is seeking a Digital Marketing Coordinator in Stellenbosch, South Africa. The role involves collaborating with hotel teams and supporting marketing campaigns across digital platforms. Ideal candidates will have significant experience in digital marketing and a strong understanding of the hospitality sector. This position offers the opportunity to work in a dynamic and collaborative environment.

Qualifications

• At least 3 years experience in digital marketing, social media, or content coordination.
• Basic understanding of the hospitality and wine industry.
• Familiarity with SEO / SEM basics and PPC.

Responsibilities

• Collaborate with hotel teams on public communications.
• Support sales teams with marketing materials.
• Coordinate digital marketing campaigns and monitor performance.

Skills

Digital marketing experience

Social media management

Content coordination

Graphic design skills

Analytical mindset

Education

Formal marketing qualification

Grade 12

Tools

Google Analytics

WordPress

Mailchimp

Hootsuite

Adobe Creative Suite

Job description

Job Description

Duties:

• Collaborating efforts with the hotel teams on all matters impacting the public communications and relations
• Providing content support to sales teams responsible for OTAs, OTOs and traditional trade relationships
• Delivery of cutting-edge marketing and communication material
• Responsible for coordinating marketing specific site inspections with media / PR agencies.
• Design and production of all brand creative content and collateral.
• Support the wider marketing function on key projects, campaigns and additional workload as and when required to do so
• Achievement of quality improvements as agreed by the Department Management in response to Market feedback
• Ensure that savings are made through negotiating improved pricing for marketing materials
• Provide support in the execution of digital marketing campaigns, social media (Facebook, Instagram, LinkedIn etc), email, and web
• Coordinate and assist with email marketing campaigns, including building emails, segmenting audiences, and tracking performance.
• Monitor campaign performance and generate reports using tools like Google Analytics and social insights dashboards
• Assist with website content updates, light CMS work (e.g., WordPress)
• Stay up to date with digital marketing best practices, tools, and trends
• Identify trends and insights and optimize spend and performance based on the insight.
• Instrument conversion points and optimize user funnels
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:

• Grade 12
• A formal marketing qualification will be an advantage
• At least 13 years experience in digital marketing, social media, or content coordination.
• A basic understanding of the hospitality and wine industry (high end) would be beneficial.
• Familiarity with SEO / SEM basics, PPC, content strategy, and community engagement
• Social tools: Hootsuite, Later, Meta Business Suite
• Analytics tools: Google Analytics, Facebook Insights
• Knowledge on Email platforms like Mailchimp, Campaign Monitor, or similar
• Knowledge of CMS platforms: WordPress or similar
• Graphic design skills (e.g., Canva, Adobe Creative Suite - In-Design, Photoshop, Illustrator, WordPress) and MS PowerPoint.
• Process excellence and service delivery
• Excellent quality and attention to detail
• Innovation for results
• Ability to work effectively when under pressure
• Teamwork and cross organisational collaboration
• Analytical mindset comfortable reviewing metrics and translating them into insights
• Curious, collaborative, and eager to grow in a fast‑paced marketing team