Marketing Coordinator

AtripleA recruitment & temps; Cape Town; On-site; ZAR 223,200 - 390,600; Full time

Job summary

A local recruitment agency in Cape Town is seeking a Marketing Coordinator to support its marketing team. This role involves managing social media, coordinating marketing initiatives, and conducting research to support strategies. Candidates should have 3-5 years of digital marketing experience, preferably in the financial services industry, and proficiency in tools like Meta Ads Manager, Google Analytics, and Canva. Apply with your CV and latest payslip.

Qualifications

• 3 - 5 years of digital marketing experience.
• Experience in the financial services industry is advantageous.
• Strong understanding of advertising compliance regulations.

Responsibilities

• Provide general support to the marketing team in day-to-day activities.
• Assist in coordinating marketing initiatives across various platforms.
• Support the organization of events such as webinars and promotional events.
• Manage the company's social media accounts and website updates.
• Conduct basic market research to help identify trends.

Skills

Digital marketing experience

Strong writing skills

Analytical skills

Interpersonal skills

Project management skills

Education

Digital Marketing qualification

Tools

Meta Ads Manager

Google Analytics

Canva

Adobe Pro

Google Tag Manager

Microsoft 365

Google Ads

Looker Studio

Job description

Marketing Coordinator (Cape Town)

Job Description: The Client contact centre is responsible for the inbound telephonic servicing of the individual policyholder and brokers with the aim of providing a first call resolution experience, while maintaining a high standard of customer service. They also respond to claim related queries and correspondence received.

Key Responsibilities and Duties

• Provide general support to the marketing team in day-to-day activities.
• Assist in coordinating marketing initiatives across various platforms, including digital, print and social media. Help manage marketing materials, ensuring they are up-to-date and accessible.
• Support the organisation of events such as webinars, workshops, and promotional events.
• Assist with event logistics, including coordinating with vendors, managing RSVPs, and preparing materials.
• Handle administrative tasks such as scheduling meetings, managing calendars, and organising marketing files and documents.
• Assist in managing the company's social media accounts and website updates.
• Conduct basic market research to help identify trends and potential opportunities.
• Assist in collecting and organising data for analysis to support marketing strategies.
• Work closely with other departments such as sales, customer service, and admin to support integrated marketing efforts.
• Communicate with external partners and vendors to coordinate marketing activities.

More detailed Key Responsibilities

Social Media Marketing

• Assist in executing strategic social media calendar. (Facebook, Instagram, LinkedIn, Google Business and YouTube)
• Assist in gathering information and materials needed for content creation.
• Create artwork and copy for posts and publish timeously.
• Ensure brand and legal compliance approval is obtained.
• Manage promoted posts in terms of timing, targeting and budgets for brand awareness.
• Obtain client consent and compile client reviews for publishing to social media.

Online Paid Campaigns (PPC)

• Assist in campaigns in terms of artwork creation and copywriting.

Content Creation

• Drive online content creation efforts from various stakeholders within the company.
• Proactive article and blog writing and distribution.

Reporting

• Collect reports and monitor requirements for performance tracking on social media and paid campaigns.
• Analyse data from various platforms including Google Analytics, social media dashboards, Google Tag Manager, etc.

Continuous

• Competitor research in terms of marketing activities.
• Research local and international marketing trends.
• Continuous research on new marketing technology, developments and opportunities.

Qualifications and experience

• 3 - 5 years of digital marketing experience.
• Digital Marketing qualification.
• Experience in the financial services industry (advantageous)
• Strong understanding of POPIA, advertising and FSP compliance regulations is a plus.
• Proficient expertise in:
  • Facebook and Instagram
  • Meta Ads Manager
  • Meta content creator
  • LinkedIn
  • Google Business
  • Canva
  • Microsoft 365
  • Adobe Pro
  • GA4
  • Google Ads
  • Google Search Console
  • Google Tag Manager
  • Looker Studio

Competencies

• Self-managed
• Strategic thinker
• Interpersonal skills
• Strong writing skills
• Analytical
• Creative and adaptable
• Communication skills - verbal, written as well as presentation skills
• Self-motivated
• Commercial awareness
• Client orientated
• Attention to detail
• Project management skills.

To apply, please submit your CV, as well as your latest payslip, to [e-mail]