Marketing Consultant

University Of Fort Hare; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading educational institution in Cape Town is seeking a Marketing Consultant to enhance brand presence in the luxury travel sector. The ideal candidate will be versatile across digital marketing, content creation, and brand management, with strong creative skills and a passion for storytelling. Join a dynamic team dedicated to crafting engaging campaigns that attract and retain luxury travelers.

Benefits

Opportunities for skill growth

Collaborative team environment

Creative work with high-end brands

Qualifications

• 2-5 years of experience in a marketing role, preferably in travel, lifestyle, or hospitality.
• Exceptionally creative thinker with past campaign examples.
• Excellent writing and editing skills.
• Solid understanding of social media platforms.
• Passion for travel, nature, and luxury experiences.

Responsibilities

• Brainstorm and execute original marketing campaigns.
• Draft engaging content for various platforms.
• Ensure consistent branding across touchpoints.
• Assist in social media planning and tracking.
• Create and schedule newsletters for email marketing.
• Update website content for SEO and user engagement.
• Coordinate photography and videography for campaigns.
• Track KPIs and provide monthly reports.

Skills

Creative campaign development

Content creation & copywriting

Brand management

Social media management

Email marketing

Website updates

Photography & visual coordination

Analytics & reporting

Tools

Canva

Adobe Creative Suite

WordPress

Mailchimp

Klaviyo

Job description

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Marketing Consultant

Cape Town, Western Cape Greys Personnel

Posted 1 day ago

Job Description

Role Overview: As a Junior to Mid-Level Marketing Consultant, youll be the ultimate marketing Swiss Army knife contributing across digital, content, branding, PR, and on‑site activations. Youll help bring our lodges to life through storytelling, brand building, and engaging campaigns that attract and retain luxury travellers.

Key Responsibilities

• Creative Campaign Development: Brainstorm and execute original campaigns that resonate with our target market whether it’s for social media, partnerships, or seasonal offers.
• Content Creation & Copywriting: Draft engaging content for social media, newsletters, blog posts, website updates, and press releases.
• Brand Management: Ensure consistent visual and tonal branding across all touchpoints. Help refine brand messaging for both domestic and international markets.
• Social Media Management: Assist in content planning, asset creation (with designers or on your own), posting, and performance tracking across Instagram, Facebook, and Pinterest.
• Email Marketing: Create and schedule newsletters, automate guest journeys, and optimise email performance.
• Website Updates: Work with CMS (like WordPress or similar) to update pages, offers, and SEO-optimised content.
• Photography & Visual Coordination: Brief photographers or assist in photo/video shoots. Must have a good eye for luxury aesthetics and storytelling.
• Analytics & Reporting: Track key performance indicators and provide monthly reports with actionable insights.
• Ad Hoc Marketing Tasks: Assist with event planning, influencer outreach, brochure development, and anything else that comes your way.

Must-Haves

• 25 years of experience in a marketing role (agency or in‑house, preferably in travel, lifestyle, or hospitality).
• Exceptionally creative thinker with a portfolio or examples of past campaigns.
• Versatility a jack of all trades who thrives in a hands‑on, ever‑changing environment.
• Excellent writing and editing skills you know how to sell a dream without sounding cliché.
• Solid understanding of social media platforms and trends.
• Proficiency in design tools (Canva, Adobe Creative Suite, etc.) a big plus.
• Comfortable using CMS, email platforms (like Mailchimp, Klaviyo, or similar), and basic analytics tools.
• Passion for travel, nature, and luxury experiences.

Nice-to-Haves

• Experience in the luxury travel or hospitality sector.
• Basic knowledge of SEO and digital ads.
• Photography or videography skills.
• Influencer or partnership management experience.

What We Offer

• A chance to be part of a high‑end brand with big creative ambitions.
• Opportunities to grow your skills across multiple areas of marketing.
• Collaboration with a passionate, close‑knit team who love what they do.