Marketing Communications Consultant – Dealer Engagement

Caterpillar Financial Services Corporation; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A global leader in construction and mining equipment is seeking a Regional Marketing Consultant in South Africa. This role involves leading dealer engagement and executing marketing strategies across Europe, Africa, and the Middle East. The ideal candidate will have a minimum of 6 years of experience in mining or automotive marketing and strong skills in event management, digital marketing, and communication. The position is full-time and requires 5 days onsite in Kempton Park.

Qualifications

• Minimum 6 years experience in a similar role within mining, manufacturing or automotive marketing.
• Proven experience in dealer/channel engagement and regional strategy execution.
• Familiarity with digital marketing platforms and CRM tools.

Responsibilities

• Lead dealer engagement initiatives and regional marketing forums.
• Localize global content for regional relevance and impact.
• Plan and execute trade shows, summits and industry events.

Skills

Dealer/channel engagement

Event management

Digital marketing tools

Creative problem solving

Effective communication

Customer focus

Strategic thinking

Education

Bachelor's degree in Marketing, Communications, or related field

Job description

Career Area

Marketing

Job Description

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you become part of a global team focused on progress, innovation and mutual support. We are makers, problem solvers and future world builders creating stronger, more sustainable communities. Together, we build a better world for everyone.

About Cat Mining

Mining powers the world. Cat Mining supports surface and underground operations with proven, scalable solutions across equipment, technology and services. Our products improve productivity, enhance safety and help customers meet their operational goals.

Together, we are mining better!

Role Summary

Caterpillar Mining is seeking a collaborative and strategic Regional Marketing Consultant to lead dealer engagement and regional marketing representation across Europe, Africa and the Middle East (EAME). This role acts as a bridge between Caterpillar Mining’s global marketing strategy, regional priorities and our dealer network, driving alignment and activation at the local level. The successful candidate will create and execute compelling marketing strategies, engaging activities and industry events that position Caterpillar as the preferred provider in the region and showcase the full value of our solutions and services.

This position is ideal for someone who thrives in a fast-paced, relationship-driven environment and is passionate about storytelling, stakeholder engagement and the mining industry.

What will you do

• Lead dealer engagement initiatives and regional marketing forums.
• Localize global content for regional relevance and impact.
• Plan and execute trade shows, summits and industry events.
• Highlight regional success stories in global communications.
• Monitor market trends and provide strategic insights.
• Collaborate cross-functionally to ensure integrated marketing.
• Maintain brand consistency across all regional activities.
• Analyze campaign performance and feedback for improvement.
• Support continuity across APD and global dealer communications.

What Will Put You Forward

• Minimum 6 years experience in a similar role within mining, manufacturing or automotive marketing.
• 3-year degree in Marketing, Communications, Journalism or related field.
• Proven experience in dealer/channel engagement and regional strategy execution.
• Proven ability to lead planning and execution of large-scale events that elevate brand presence and stakeholder engagement.
• Strong storytelling, stakeholder engagement and event management skills
• Experience in matrixed, multinational environments.
• Familiarity with digital marketing platforms and CRM tools.

Skills you will have

• Promotion & Marketing: Deep understanding of dealer/channel engagement, mining industry dynamics and digital marketing tools.
• Effective Communication: Strong writing, editing and messaging skills; proactive communicator with excellent project management.
• Customer Focus: Ability to translate customer needs into tailored marketing solutions.
• Event Strategy & Execution: Demonstrated ability to plan, manage and execute large-scale events and conventions, including strategic alignment, vendor coordination, logistics and on-site leadership to deliver impactful experiences.
• Collaboration: Skilled in cross-functional teamwork and driving alignment across diverse teams.
• Creativity: Innovative thinker with a knack for solving marketing challenges.
• Relationship Management: Proven ability to build and maintain strong internal and external partnerships.
• Strategic Thinking: Ability to align marketing efforts with broader business goals.
• Vendor Management: Experience managing suppliers to ensure quality and efficiency

Additional Information

• Location: Kempton Park, South Africa.
• Work environment is 5 days onsite; remote work is not available.
• Travel may be required for up to 25%, based on event support requirements.

Caterpillar is an Equal Opportunity Employer and considers applicants for all positions. Caterpillar commits itself to the realization of employment equity goals as envisaged in the South-African Employment Equity Act and policies relating to workplace equality. Caterpillar is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation.

For more information, visit https://www.caterpillar.com/en/careers/why-caterpillar.html

Caterpillar takes data privacy seriously and is committed to compliance with The Protection of Personal Information Act in South Africa. Candidate CVs are used for the limited purpose of evaluating suitability for this job role and deleted from our database when it is no longer needed for the purpose as soon as it is practicable. For more information on Caterpillar’s privacy practices, please visit our Global Data Privacy Statement.

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