Marketing Co-Ordinator Franchises

Acdc Dynamics South Africa; South Africa; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading provider in the electrical industry is seeking a Marketing Coordinator to support marketing efforts across a network of retail franchise stores. The ideal candidate will ensure brand consistency, coordinate campaigns, and help franchisees drive sales. Strong understanding of retail marketing and excellent communication skills are essential for success in this role.

Qualifications

• Proactive and detail-oriented with a solid understanding of retail marketing.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Coordinate and implement marketing campaigns across franchise locations.
• Act as main point of contact for franchisees regarding marketing tools and materials.
• Ensure all franchise marketing materials are brand-compliant.
• Assist in the creation and distribution of marketing assets.
• Support the execution of digital campaigns including social media.

Skills

Retail marketing

Strong communication skills

Project management

Job description

ACDC Dynamics is the leading manufacturer, importer, and distributor of quality products in the electrical, electronics, pumps and tools industries

Job Summary

We are seeking a proactive and detail-oriented Marketing Coordinator to support marketing efforts across our network of retail franchise stores. This role plays a key part in ensuring brand consistency, supporting local store marketing initiatives, coordinating campaigns, and helping franchisees drive foot traffic and sales. The ideal candidate has a solid understanding of retail marketing, strong communication skills, and the ability to manage multiple projects simultaneously.

Key Responsibilities

• Marketing Campaign Execution
  • Coordinate and implement national and regional marketing campaigns across franchise locations.
  • Work closely with internal teams and external agencies to execute campaigns on time and within budget.
  • Support the roll-out of seasonal promotions, product launches, and in-store events.
• Franchisee Support
  • Act as the main point of contact for franchisees regarding marketing tools, materials, and inquiries.
  • Provide guidance and support for local store marketing initiatives, ensuring alignment with brand guidelines.
  • Create toolkits and templates that empower franchisees to market locally and effectively.
• Brand Management
  • Ensure all franchise marketing materials and communications are brand-compliant.
  • Review and approve local marketing requests or adaptations as needed.
• Content & Collateral Development
  • Assist in the creation and distribution of marketing assets such as signage, social media content, email campaigns, POS materials, and digital content.
  • Work with graphic designers and content creators to develop high-impact marketing collateral.
• Digital & Social Media
  • Support the execution of digital campaigns, including social media, email, SEO / SEM, and website updates