Marketing Campaign Executive (Lead Generation) - Entry Level

Marcus Evans Group; Cape Town; On-site; ZAR 120 000 - 180 000; Full time

Job summary

A leading events organization is seeking a Marketing Campaign Executive (Lead Generation) in Cape Town. This entry-level position involves creating and executing marketing campaigns targeting senior decision-makers. Ideal for fresh graduates, it offers a comprehensive induction and the chance to grow in a professional environment with attractive compensation.

Benefits

Comprehensive induction training

Ongoing mentoring and development

Professional work environment

Attractive salary and commission package

Qualifications

• Recognized degree or diploma, preferably in Marketing or Business Administration.
• Experience in lead generation or strong research abilities.
• Practical marketing experience is an advantage.

Responsibilities

• Research and identify decision-makers in senior positions.
• Utilize CRM tools to create targeted prospect lists.
• Provide accurate information for marketing campaigns.
• Plan and monitor marketing campaigns for direct marketing.
• Contribute to the effectiveness of event marketing campaigns.

Skills

Lead generation experience

Excellent research abilities

Proficiency in English

Basic knowledge of French

Computer literacy

Microsoft Office proficiency

Education

Degree or diploma in Marketing or Business Administration

Job description

Job title : Marketing Campaign Executive (Lead Generation) - Entry Level

Job Location : Western Cape, Cape Town

Deadline : December 03, 2025

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• We are looking for driven, enthusiastic, and passionate professionals to join our Summits division as a Marketing Executive. The Marketing Executive will be responsible for the creation and execution of marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers in major organizations throughout the region.
• This is a junior position, fresh graduates are encouraged to apply.
• This is an in-person role located in our Cape Town office.

Key Responsibilities

• Identifying Decision-Makers : Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
• Building Contact Lists : Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
• To provide relevant, accurate, and current information of our potential clients, this is essential for the company’s marketing campaigns as well as developing a fundamental understanding of each event.
• Analyze and identify target client contacts based on event topic and geographic markets through research.
• Plan, implement and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns

Qualifications

• Recognized degree or diploma in any discipline, preferably in Marketing or Business Administration
• You will have a demonstrable experience in lead generation or excellent research abilities.
• Practical marketing experience will be considered an advantage (1-2 years)
• Excellent knowledge of the English language
• French language to be considered an advantage
• Willingness to adapt to a performance driven culture.
• Must be computer literate and proficient in Microsoft Office applications.
• Able to start immediately.

Compensation & Benefits

• Comprehensive induction training, ongoing mentoring plus continuous on-the-job training & development.
• Promotion up the ranks is achievable with consistently high performance.
• Professional work environment.
• Attractive basic salary and commission package.
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