Marketing Automation and Sales Tool Specialist

DHL; Cape Town; On-site; ZAR 400 000 - 600 000; Full time

Job summary

A leading logistics provider in Cape Town is seeking a Sales and Marketing Automation Specialist to develop and optimize automation strategies aimed at enhancing sales and marketing effectiveness. The ideal candidate should have a strong background in digital marketing and sales processes, with experience in leveraging CRM and marketing automation tools. This role offers the chance to be part of a global team focused on connecting people across the world.

Qualifications

• Bachelor's degree in a related field is required.
• Relevant certifications in marketing automation tools are highly preferred.

Responsibilities

• Develop and manage marketing automation workflows to nurture leads.
• Implement and optimize CRM integrations.
• Design and analyze email marketing campaigns.
• Analyze customer data and behavior.

Skills

Data-driven decision making

Digital marketing expertise

Sales processes

CRM software proficiency

Marketing automation tools

Education

Bachelor's degree in Marketing, Business, Information Technology, or related field

Tools

Marketo

Google Analytics

HubSpot Certification

Sprinklr

Job description

IT’S NOT JUST AN OPPORTUNITY TO GET ON THE CAREER LADDER.

IT’S AN OPPORTUNITY TO HELP THE WORLD GET ON TOGETHER

Why do people call us the world’s most international company? Is it because we operate in more countries than any other logistics provider? Is it because we invented cross border shipping over 45 years ago? Or is it, perhaps, because what we do connects people across the world. And the more we can connect people, the better life on earth becomes.

We love our role in the world. And we’re looking for the right people to help us maintain – and grow it. People like you.

Role context

The Sales and Marketing Automation Specialist is responsible for developing, implementing, and optimizing automation strategies to enhance sales and marketing effectiveness. This role is highly technical and involves leveraging CRM, email marketing, and automation tools to streamline workflows, improve lead nurturing, and drive conversions. The ideal candidate is a data-driven professional with expertise in digital marketing, sales processes, and automation platforms.

Key responsibilities

• Develop and manage marketing automation workflows to nurture leads and improve customer engagement.
• Implement and optimize CRM integrations to enhance sales and marketing alignment.
• Design, execute, and analyze email marketing campaigns, ensuring high deliverability and engagement.
• Utilize automation tools to score, segment, and personalize customer interactions (Marketo).
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Conduct A/B testing to improve conversion rates and campaign effectiveness.
• Stay updated on industry trends and emerging technologies to enhance automation strategies.
• Analyze customer data and behavior to inform marketing strategies and improve targeting.
• Work closely with sales and marketing teams to develop integrated campaigns that align with business objectives.
• Facilitate training sessions for team members on automation tools and best practices.
• Create regular reports on automation performance metrics, campaign results, and ROI for stakeholders.
• Document processes and workflows to ensure consistency and facilitate onboarding of new team members.
• Develop and refine customer journey maps to identify touchpoints and optimize the customer experience.

Minimum Requirements

Education and Experience

• Educational Qualifications: Bachelor's degree in Marketing, Business, Information Technology, or a related field.
• Relevant certifications in marketing automation tools or digital marketing (e.g. Google Analytics, HubSpot Certification, Marketo, Sprinklr).

We are looking forward to your application