Marketing Automation and Sales Tool Specialist

DHL Germany; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A global logistics provider in Cape Town is seeking a Sales and Marketing Automation Specialist to develop and optimize automation strategies aimed at enhancing sales effectiveness. This role demands expertise in CRM and digital marketing, requiring a Bachelor’s degree and relevant certifications. The ideal candidate will manage workflows, analyze performance, and align sales and marketing efforts to drive conversions. Competitive benefits and a dynamic environment await the successful applicant.

Qualifications

• Bachelor's degree in a related field is required.
• Experience with digital marketing and automation platforms is essential.
• Relevant certifications in tools like Google Analytics or HubSpot are a plus.

Responsibilities

• Develop marketing automation workflows to enhance lead nurturing.
• Implement and optimize CRM integrations for better sales alignment.
• Design and analyze email marketing campaigns for engagement.

Skills

Digital marketing expertise

CRM integration skills

Data analysis

Email marketing

Marketing automation tools

Education

Bachelor’s degree in Marketing, Business, Information Technology

Certifications in marketing automation tools

Tools

Marketo

Google Analytics

HubSpot

Job description

IT’S NOT JUST AN OPPORTUNITY TO GET ON THE CAREER LADDER.

IT’S AN OPPORTUNITY TO HELP THE WORLD GET ON TOGETHER

Why do people call us the world’s most international company? Is it because we operate in more countries than any other logistics provider? Is it because we invented cross border shipping over 45 years ago? Or is it, perhaps, because what we do connects people across the world. And the more we can connect people, the better life on earth becomes.

We love our role in the world. And we’re looking for the right people to help us maintain – and grow it. People like you.

Role context

The Sales and Marketing Automation Specialist is responsible for developing, implementing, and optimizing automation strategies to enhance sales and marketing effectiveness. This role is highly technical and involves leveraging CRM, email marketing, and automation tools to streamline workflows, improve lead nurturing, and drive conversions. The ideal candidate is a data-driven professional with expertise in digital marketing, sales processes, and automation platforms.

Key responsibilities

• Develop and manage marketing automation workflows to nurture leads and improve customer engagement.
• Implement and optimize CRM integrations to enhance sales and marketing alignment.
• Design, execute, and analyze email marketing campaigns, ensuring high deliverability and engagement.
• Utilize automation tools to score, segment, and personalize customer interactions (Marketo).
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Conduct A/B testing to improve conversion rates and campaign effectiveness.
• Stay updated on industry trends and emerging technologies to enhance automation strategies.
• Analyze customer data and behavior to inform marketing strategies and improve targeting.
• Work closely with sales and marketing teams to develop integrated campaigns that align with business objectives.
• Facilitate training sessions for team members on automation tools and best practices.
• Create regular reports on automation performance metrics, campaign results, and ROI for stakeholders.
• Document processes and workflows to ensure consistency and facilitate onboarding of new team members.
• Develop and refine customer journey maps to identify touchpoints and optimize the customer experience.

Minimum Requirements

Education and Experience

• Educational Qualifications: Bachelor’s degree in Marketing, Business, Information Technology, or a related field.
• Relevant certifications in marketing automation tools or digital marketing (e.g. Google Analytics, HubSpot Certification, Marketo, Sprinklr).

We are looking forward to your application