Marketing Assistant

Discovery Ltd.; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading health and wellness organization in South Africa seeks a Marketing and Campaign Assistant. This role focuses on delivering targeted communication and managing high-quality campaigns. Candidates should have strong communication skills, a degree, and experience in marketing tools like Salesforce. The ideal individual will be detail-oriented and capable of analyzing campaign performance to improve effectiveness.

Qualifications

• Minimum 3 years of degree; postgraduate qualification in marketing preferred.
• Experience in Marketing or Communication is advantageous.
• Experience on Salesforce Marketing Cloud preferred.

Responsibilities

• Deliver targeted, multi-channel communication.
• Create and manage high-quality marketing campaigns.
• Analyze campaign performance and report on results.

Skills

Attention to detail

Ability to multi-task

Strong communication in English

Experience in email campaigns

Understanding of various media channels

Education

3-year undergraduate degree

Postgraduate qualification in marketing

Tools

Salesforce

HTML

MS Office (Excel, PowerPoint, Word)

Job description

Overview

Business Unit: Marketing

Function: Marketing Management

Date: 16 Oct 2025

Discovery – Marketing

Marketing and Campaign Assistant

ABOUT DISCOVERY

Discovery's core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating to not only achieve financial success, but to ignite positive and meaningful change within our society.

KEY PURPOSE

To create brand and communication solutions that enable business to meet their objectives by:

• Deliver the right message to the right member at the right time using the right channel.
• Build and send communication to members, advisers and staff where applicable to support Discovery's communication strategy.
• Work with stakeholders in various marketing teams to deliver best practice and cutting-edge communications and journeys.

Areas of responsibility may include but not limited to

• Understand the data that drives communication segmentation.
• Be able to build and monitor communication journeys.
• Be able to send multi-channel communication including emails, SMS, WhatsApp, Push notifications.
• Report on communications including test and learn results.
• Suggest ways to optimise campaign success.
• Monitor member fatigue and consider scheduling of campaigns and fatigue rules.
• Ensure solutions are in line with Discovery marketing model.
• Build and maintain relationships with key business stakeholders, at an operational level.

Campaign delivery and management

• Directly create and deliver high-quality communication campaigns.
• Work with Group, InHouse, Adviser and DIT teams to deliver communications as part of their strategies.
• Deliver campaigns that are relevant and appealing to target audiences.
• Ensure each campaign has clear metrics that are aligned to business objectives.
• Implement and follow campaign processes.

Campaign analytics

• Carry out post-campaign analysis to report KPIs and distribute learnings.
• Analyse key marketing metrics to ensure campaigns are meeting goals.
• Analyse email campaigns to make recommendations for enhancing their effectiveness.
• Continuously implement and report on multivariate testing of subject lines, message, content, images, offers, mailing frequency, segments.
• Apply industry and international best practice and learnings.

COMPETENCIES

Knowledge

• Understanding of different Discovery audiences.
• Understanding various media channels, including electronic Discovery's products and business processes.
• Key individuals in Discovery and who to go to for what.
• HTML knowledge an advantage.
• Salesforce experience an advantage.
• WhatsApp – Meta message creation knowledge an advantage.

Skill

• Attention to detail.
• Ability to multi-task.
• Thorough and meticulous.
• Drives for results.
• Curious and interested in future communication technologies and best practices.
• Drives for success.
• Reliable.
• Build trusted partnerships.
• Communicate well in English both in writing and verbally.

Campaign management

• Experience in relevant field with tools, email campaign building, and list selection.
• Experience on Salesforce preferred, or Everlytic an advantage.
• HTML experience would be an advantage.
• Ability to troubleshoot coding problems.
• Ability to define new audience types.
• Good understanding of database concepts and segmentation.
• Expertise in MS Office (Excel, PowerPoint, Word). Exploring AI capabilities.

Attributes

• People and relationship focused.
• Sociable.
• Team player.
• Trustworthy.
• Resilient.
• Able to work calmly under pressure.
• Flexible and adaptable.
• Tenacious and persistent.
• Dynamic and energetic.
• Driven.
• Confident.
• Passionate.
• Naturally inclined to work hard.
• Action oriented (doer).
• Solution oriented.
• Detail oriented.

EDUCATION AND EXPERIENCE

Qualifications

• Minimum 3-year undergraduate; Post graduate qualification in marketing is preferable.
• Relevant industry qualification is advantageous.
• Experience in Marketing or Communication is advantageous.
• Experience on Salesforce Marketing Cloud preferred.
• HTML experience would be an advantage.

EMPLOYMENT EQUITY

The Company's approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.