Marketing Assistant

Mattel, Inc.; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading global toy company is seeking a Marketing Assistant in Johannesburg. The role involves supporting brand strategies, coordinating marketing initiatives, and driving retail activations. Ideal candidates will have a Bachelor's degree in Marketing or a related field, strong communication skills, and a passion for the toy industry. This position offers hands-on experience within a dynamic and creative team environment.

Qualifications

• Passion for the toy industry and eager to learn about Mattel brands.
• Highly motivated and detail-oriented.
• Strong interest in Brand Marketing and digital media channels.

Responsibilities

• Assist in implementing brand strategies and marketing action plans.
• Coordinate media and digital marketing initiatives.
• Drive retail marketing activations.

Skills

Communication skills

Team collaboration

Analytical mindset

Proactive problem-solving

Attention to detail

Education

Bachelor's degree in Marketing, Business Administration, Economics, or related field

Tools

MS Office

Job description

Overview

CREATIVITY IS OUR SUPERPOWER. It\'s our heritage and it\'s also our future. Because we don\'t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Opportunity: As a Marketing Assistant, you will be an integral part of the local marketing team, supporting the execution of brand strategies and marketing initiatives of Mattel brand. This role provides hands-on experience in product management and campaign execution while ensuring alignment with global brand guidelines. You will collaborate closely with various teams, including Sales, Media, PR to contribute to the success of our brands in the local market. This role offers an excellent opportunity to gain hands-on experience in marketing while working with a globally recognized brand in a dynamic and creative industry. This position is based in Johannesburg and is part of the Mattel South Africa Marketing Team.

Responsibilities

• Assist in the implementation of brand strategies and marketing action plans.
• Contribute to media and digital marketing initiatives by coordinating content and campaigns.
• Drive the execution of retail marketing activations and lead the creation of POS materials and shop-in-shop projects, managing all aspects from project definition to execution, including design, purchasing, and delivery.
• Collaborate with internal teams and external agencies to execute marketing initiatives.
• Help to prepare reports and presentations on brand activity performance.

Qualifications

• Passion for the toy industry and an eagerness to learn about Mattel brands.
• A team player with strong communication and collaboration skills.
• Highly motivated, detail-oriented, and proactive in problem-solving.
• Analytical mindset with the ability to interpret data.
• Strong interest in Brand Marketing, basic understanding of digital marketing and media channels (social media, e-commerce, etc.).
• Ability to manage multiple tasks and adapt to a fast-paced environment with attention to detail.
• Competent handling of MS Office, especially Excel and PowerPoint.

Education & Experience

• Bachelor\'s degree in Marketing, Business Administration, Economics, or a related field.
• Previous internship or project experience in marketing, FMCG, retail, or digital marketing is a plus.
• Strong communication and writing skills.

What It\'s Like To Work Here

We are a purpose-driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process, and our collective capabilities is our superpower.

We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.

We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of children\'s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world\'s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

Mattel is an Affirmative Action/Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities, females, individuals with disabilities, and those of all sexual orientations and gender identities.