Marketing Assistant

The Key Recruitment Group; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent recruitment agency is seeking a Marketing Assistant for an FMCG company in Epping, Cape Town. The role involves supporting brand activities, campaign management, and social media content production. Ideal candidates have 1–2 years of FMCG marketing experience, strong organizational skills, and proficiency in tools like Google Workspace and Canva. On-site work with occasional travel required.

Qualifications

• 1–2 years in FMCG marketing, brand, social, or agency account support.
• Comfortable with basic photography and short-form video shoots.
• Experience with Squarespace updates and basic video editing is a plus.

Responsibilities

• Support the Marketing Manager with brand activity and campaigns.
• Assist in managing content calendars and drafting social media captions.
• Coordinate in-store activations and marketing events.

Skills

FMCG marketing experience

Strong organisation

Confident writing skills

Basic content creation

Proficiency in Google Workspace

Basic Adobe Illustrator or Photoshop

Driver's license

Tools

Google Workspace

Canva

Meta Business Suite

TikTok

Job description

One of our clients based in Epping, FMCG company is looking for a Marketing Assistant to join their company. They manage the full go-to-market cycle from brand strategy to retail execution, with a growing footprint in wholesale, retail, and pharmacy channels.

Role Purpose

Support the Marketing Manager across day-to-day brand activity, content production, in-store execution, events, and marketing admin. Keep projects moving, ensure assets are accurate and on time, and help deliver campaigns that drive sales and visibility.

Required Skills and Experience

• 1–2 years in FMCG marketing, brand, social, or agency account support
• Strong organisation and follow-through across multiple projects
• Confident writer for social captions and basic product copy
• Comfortable on set for simple UGC or content shoots
• Proficient in: Google Workspace, Excel or Sheets, Canva, basic Adobe Illustrator or Photoshop, Meta Business Suite, TikTok
• Advantage: Squarespace updates, basic video editing, retail activation experience
• Driver's license is a must

Key Responsibilities

Campaign support

• Assist with campaign timelines, status trackers, and weekly updates
• Brief designers and suppliers and follow up on deliverables
• Prepare presentations, moodboards, and simple mockups

Content and social

• Help build monthly content calendars across Instagram, TikTok, Facebook, and LinkedIn
• Draft captions, source imagery, and schedule posts in Meta Business Suite
• Coordinate basic photography and short-form video shoots
• Community management and basic performance reporting

Retail and activations

• Coordinate POS and FSU orders, print checks, barcodes, and deliveries
• Support in-store activations, sampling days, and events scheduling
• Prepare activation kits, staff rosters, and prize logistics
• Capture results, photos, and post-event reports

Influencers and partnerships

• Build and maintain creator lists
• Send PR drops and track content deadlines
• Process usage approvals and collect links for reporting

Web and listings

• Update product info, images, and copy on the Company and brand websites
• Keep retailer listing sheets and product catalogues current

Administration

• Raise POs, reconcile supplier invoices, and update budget trackers
• Maintain the marketing stock register by brand
• File assets, artwork, and approvals in shared drives

Attributes

• Proactive, detail focused, steady under pressure
• Hands‑on and willing to help in store or at events
• Positive team player with a service mindset
• Curious about shoppers, retail, and local culture

KPIs

• On‑time delivery of content calendars, POS, and campaign tasks
• Accuracy of artwork, barcodes, and product info
• Activation and event reports delivered within 48 hours
• Community response times and monthly growth targets
• Up‑to‑date marketing stock register and budget tracker

Working Conditions

• On‑site in Epping with occasional travel to stores, events, and shoots
• Standard office hours with some weekend or public holiday activations when required. Time off given in lieu