Marketing And Events Manager

Ground Culture Pty Ltd; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A growing entertainment company in Cape Town is seeking a Marketing Manager to drive advertising strategies and ensure successful events at their comedy club. The ideal candidate will have a strong local presence, knowledge of ads, and experience in graphic design. Join a company with impressive growth and help scale the business further.

Qualifications

• Knowledge of advertising strategies to increase sales.
• Strong understanding of local audience engagement.
• Graphic design experience is a plus.

Responsibilities

• Carry out advertising strategies to increase sales for each store and Uber Eats channel.
• Double sales in each store and Uber Eats.
• Organise comedians every night of the week.
• Develop marketing strategies to sell out every show.
• Fill the event calendar and secure bookings for the cafe.
• Contact event organisers and secure sponsorships for festivals and events in Cape Town.

Skills

Knowledge of Meta Ads

Knowledge of Google Ads

Strong community connections in Cape Town

Graphic design experience

Experience using AI platforms

Track record of scaling a company

Education

Marketing degree

Job description

Overview

Ground Culture is a company that aims to integrate cultures in South Africa. Its brand has been increasing in popularity quickly over the last few years.

Ground Culture Cafe is the largest comedy club in the country, having hosted comedians such as Barry Hilton, Rob van Vuuren, Riaad Moosa, Nik Rabinowitz, Alfred Adriaan, Nina Hastie, Loyisa Gola and many more.

Ground Culture operates a comedy club in Observatory and 3 satellite stores (fixed Food Trucks) in Claremont, Sea Point and Table View. It also has a Tuk Tuk and plans to expand to 5 food trucks by the time you are hired.

Marketing Manager Role

As Marketing Manager you will ensure effective advertising strategies to drive sales from our stores and via Uber Eats. You will also keep the event calendar for Ground Culture Cafe full by organising comedians each night and selling out every show.

Responsibilities

• Carry out advertising strategies to increase sales for each store and Uber Eats channel.
• Double sales in each store and Uber Eats.
• Organise comedians every night of the week.
• Develop marketing strategies to sell out every show.
• Fill the event calendar and secure bookings for the cafe.
• Contact event organisers and secure sponsorships for festivals and events in Cape Town.

Qualifications

• Knowledge of Meta Ads and Google Ads.
• Strong community connections in Cape Town with a good understanding of how to reach local audiences.
• Marketing degree preferred but not essential.
• Graphic design experience.
• Track record of scaling a company.
• Experience using AI platforms.

We've had a 60% year‑on‑year growth rate for the last 6 years and are on track for an even higher growth rate this year.

We are heads‑down scaling as quickly as we can and we need your help to keep that scale up. Keen to get involved? Apply below.