Marketing And Communications Coordinator

Optiworx360; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic marketing firm in Cape Town is seeking a Marketing & Communications Coordinator. This role involves managing internal and external communications, leading marketing campaigns, and ensuring brand consistency across digital platforms. Ideal candidates have 1-5 years of experience in marketing or communications and a Bachelor's degree in a related field. This opportunity offers a chance to thrive in a fast-paced and creative environment.

Qualifications

• Minimum 1–5 years’ experience in marketing or communications.
• Certifications in digital marketing or social media management are desirable.
• Basic design skills and video editing experience are a plus.

Responsibilities

• Drive internal and external communications and marketing campaigns.
• Create and schedule content across social media platforms.
• Draft and distribute impactful communications.

Skills

Strong writing, editing, and proofreading skills

Hands-on experience managing brand social media accounts

Knowledge of digital marketing, content strategy, SEO

Excellent organizational skills

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Microsoft Office

SEO tools

Job description

Company Description

At OptiWorX, we support businesses by focusing on key areas such as Human Resources, Employment Relations, Recruitment, Payroll, Statutory Compliance, and Business Support.

Whether you're a small to medium enterprise or a growing organization, we provide expert guidance and hands‑on support to help build strong, compliant, and productive workforces.

Our services include HR strategy, proactive employment relations, end‑to‑end recruitment, payroll compliance, and business support.

We partner with clients to reduce risk and create thriving workplaces.

Position Overview

Our client is looking for a brilliant Marketing & Communications Coordinator to join their company in Cape Town.

As our Marketing & Communications Coordinator, you will play a key role in driving the company's internal and external communications, marketing campaigns and digital presence – both for the company and on our client accounts.

This role combines strategy with hands‑on execution, making it ideal for someone who thrives on both creativity and delivery.

You will ensure our brand voice remains consistent, manage our digital platforms and coordinate dynamic projects across multiple geographies.

You will play a crucial role in coordinating the delivery of marketing services to our diverse client base across our varied service offering.

Your role will require flexibility between supporting, partnering and leading the team across multiple disciplines, giving you exposure to the full marketing mix and opportunities to deepen your skillset.

Key Accountabilities

Social Media & Digital Marketing

Support the development and implementation of social media plans for the company and our clients, including but not limited to:

• Creating, scheduling, and publishing content across LinkedIn, Facebook, Instagram, X (Twitter), and other platforms.
• Manage and grow online communities, fostering authentic engagement.
• Monitor trends, hashtags, and competitor activity to inform content strategies.
• Support digital campaigns, including email marketing, SEO, website updates, and paid advertising.
• Track and report on performance analytics, sharing insights to drive improvement.

Prepare monthly client reports.

Communications

• Draft, proofread, and distribute impactful internal and external communications.
• Maintain brand consistency across all platforms and collateral.
• Support video and multimedia productions, from concept to publication.

PR & Reporting

• Support the development and execution of PR strategies for the company and our clients.
• Manage PR accounts and liaise with media, journalists, and industry partners.
• Draft and distribute press releases, media kits, and thought‑leadership content.
• Track, monitor, and report on media coverage and campaign effectiveness.
• Pile monthly PR and marketing performance reports with insights and recommendations.
• Oversee the relationship with our media monitoring supplier.

Event Coordination

• Play a pivotal role in executing our event plans.
• Coordinate with stakeholders to ensure timely delivery and on‑budget.
• Support in the creative ideation of events.
• Provide research and administrative support.

Project Coordination & Administration

• Coordinate creative and marketing projects across teams and external partners.
• Manage calendars, events, vendors, and admin tasks for the marketing function.
• Conduct research and competitive analysis to support campaigns.
• Take responsibility for company-wide knowledge management.

Minimum Qualifications

• Bachelor's degree (any discipline) or Diploma in Marketing, Communications, Digital Media, or related field.

Desirable

• Certifications in digital marketing, content creation, social media management, graphic design, or video production.

Experience & Skills

• Minimum 1–5 years’ experience in marketing, communications, or digital/social media.
• Strong writing, editing, and proofreading skills.
• Hands‑on experience managing brand social media accounts.
• Knowledge of digital marketing, content strategy, SEO, and analytics tools.
• Basic design skills and video editing experience are a plus.
• Microsoft Office with intermediate Excel skills.
• Excellent organizational skills and project management ability.

Personal Qualities

• Self‑starter, agile environment, solution‑focused, and innovative.
• Collaborative team player with strong interpersonal skills.
• Ability to operate under tight deadlines and manage multiple stakeholders.
• Passion for brand building, internal engagement, and digital communications.
• Curious, committed to continuous learning, and adaptable to change.
• Proactive and detail‑oriented, ensuring campaigns and projects run smoothly from planning to execution.
• Resilient under pressure, maintains quality and creativity when managing competing priorities.
• Strong communicator able to convey ideas clearly, inspire others, and present effectively to different audiences.

Project Delivery & Execution

• Organised, analytical, results‑driven, with the ability to manage complex projects across multiple channels.

People & Self‑Leadership

• Manages own workload, supports team development, mentors juniors, and takes accountability for deliverables.

Strategic Thinking

• Understands business context, anticipates opportunities, and aligns marketing/communications initiatives strategically.

Relationship Management

• Builds credibility with internal and external stakeholders, maintains strong media/PR relationships, and fosters collaborative partnerships.

Creativity & Innovation

• Generates ideas that are both creative and aligned with strategic objectives, contributing to brand differentiation.

Data‑Informed Decision Making

• Uses analytics and reporting insights to optimise campaigns, social media performance, and PR outcomes.

Application

To apply, send your CV and portfolio to …