Marketing and Communications Co-Ordinator

LIFE Healthcare Group; Queensburgh; On-site; ZAR 350 000 - 450 000; Full time

Job summary

A healthcare organization in KwaZulu-Natal is seeking a Marketing and Communications Co‑ordinator to enhance brand equity and manage stakeholder relationships. The role involves developing marketing strategies, managing communications, and supporting the hospital's growth objectives. Candidates should possess a tertiary qualification in marketing and at least two years of relevant experience. Being an independent worker with strong analytical skills is essential. This is an opportunity to drive impactful marketing initiatives within the healthcare sector.

Qualifications

• Proven track record in executing marketing and communication strategies.
• Minimum two years’ experience in a similar role.
• Ability to travel to patient catchment areas independently.

Responsibilities

• Build relationships with key stakeholders like General Practitioners and the community.
• Develop marketing strategies aligned to hospital business plan.
• Manage media relations to enhance the hospital's reputation.

Skills

Independent work

Statistical analysis

Relationship building

Education

Tertiary qualification in marketing, public relations or communication

Job description

Marketing and Communications Co‑ordinator

Function: Marketing and Communications Facility – Life Westville Hospital. Position: Marketing and Communications Co‑ordinator. Introduction: A vacancy exists for a Marketing and Communications Co‑ordinator based at Life Westville Hospital, reporting to the Hospital Manager, Ishan Sewpersad. The successful candidate will be responsible for strategically marketing the facility, the specialists, and services while building strong relationships with stakeholders and the community. Brand management is crucial for maintaining and enhancing brand equity and trust, alongside nurturing positive stakeholder and media relationships. Effective channel marketing efforts aim to showcase brand, facility and services across various platforms, utilising specialist GP, community and Emergency Unit Channels to drive return on investment.

Critical Outputs

• Build sound, productive working relationships with key stakeholders i.e., General Practitioners and Specialists, Media, and the Community.
• Generate statistics and reports from available hospital information to analyse referral patterns and build a knowledge base to inform strategies and plans.
• Recruitment and marketing of Specialists to General Practitioners and community to grow referrals.
• Develop and implement marketing and communications strategies and plans (aligned to the hospital business plan) aimed at key stakeholders to drive growth for the hospital.
• Develop and implement marketing and communications initiatives aimed at stakeholders including patients, potential patients, and the local community at large.
• Provide marketing and communications support to internal hospital stakeholders as well as national marketing and communications department.
• Provide input into the marketing and communication budget and manage the function efficiently within the prescribed budget.
• Develop informative, brand compliant marketing collateral (i.e. brochures, information leaflets and other branded marketing material) to support marketing and communications initiatives and drive trust.
• Ensure that brand and corporate identity standards, policies and procedures regarding marketing and communication are adhered to throughout the hospital.
• Manage media relations according to set corporate policy and guidelines.
• Assist with enhancing the service to patients and clients from a communication / marketing point of view.
• Be an agent of change and be able to communicate well, on behalf of management, with all major stakeholders.
• Develop and execute a channel marketing strategy to enhance referrals and drive volumes to the units.
• Act as brand ambassador within the unit to ensure brand compliance.
• Monitor social media platforms and community groups for reputation management purposes.

Requirements

• A tertiary marketing, public relations or communication qualification as well as a proven track record in executing marketing and communication strategies.
• Minimum two years’ experience in a similar role.
• Must be able to work independently and use initiative to achieve set objectives.
• Have a clear understanding of the hospital environment.
• Ability to process, analyse and interpret relevant statistics.
• Ability to travel to patient catchment areas independently.