Marketing And Brand Manager - Wildlife Sanctuary - Plettenburg Bay

Prostaff Holdings; South Africa; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A wildlife sanctuary organization in South Africa is seeking a Marketing Manager to develop and implement a comprehensive marketing strategy that drives visitor engagement and supports conservation efforts. The ideal candidate should have a degree in marketing or design and experience in diverse marketing strategies, particularly in tourism or conservation sectors. A strong passion for wildlife conservation and excellent communication skills are essential for this role, which also offers a highly negotiable salary package based on experience.

Qualifications

• Experience in marketing, communications or brand management in relevant sectors.
• Proven experience managing digital platforms and marketing campaigns.
• Passion for wildlife conservation and sustainable tourism.

Responsibilities

• Develop and implement integrated marketing strategy.
• Oversee and refine marketing strategy for visitor growth.
• Direct storytelling across social platforms.
• Build relationships with tourism operators and conservation NGOs.
• Monitor guest satisfaction using tools like NPS.

Skills

Digital Marketing

Social Media Management

Content Creation

Project Management

Interpersonal Skills

Analytical Skills

Education

Degree or diploma in marketing/design

Additional qualifications in Digital Marketing, PR, or Brand Management

Tools

CRM platforms

Marketing analytics tools

Job description

Minimum requirements for the role

• A degree or diploma in marketing and design or a related qualification is preferred for this role.
• Additional qualifications in Digital Marketing, PR, or Brand Management are advantageous.
• Previous experience in marketing, communications, or brand management, preferably in tourism, hospitality, or wildlife conservation sectors.
• Proven experience managing digital platforms and marketing campaigns.
• Experience with tourism marketing, visitor attraction marketing, or conservation awareness campaigns highly desirable.
• Excellent written and visual storytelling ability.
• Proficiency in social media management, content creation, and digital advertising tools.
• Experience using marketing analytics and CRM platforms.
• Strong project management and organisational abilities.
• Excellent interpersonal and communication skills.
• Passion for wildlife conservation, sustainability, and ethical tourism.

The successful candidate will be responsible for

• Developing and implementing an integrated marketing strategy that supports the sanctuarys mission, tourism goals, and conservation message.
• Strategically overseeing and refining the groups marketing strategy to drive visitors growth, donor engagement and brand visibility.
• Supervising the performance and content of the groups websites ensuring brand consistency SEO strength and up-to-date design of all Wildlife Sanctuaries within the Group.
• Directing storytelling and campaigns across platforms like Facebook, Instagram, YouTube, and emerging media to highlight animal welfare and sanctuary impact. â
• Building relationships with tourism operators (Viator, Get Your Guide, Club Med), influencers, and conservation NGOs to expand brand reach. â
• Safeguarding consistent use of the Group's visual identity, tone and core message across all sanctuaries and merchandise. â
• Implementing tools like Net Promoter Score (NPS), guest surveys and review management to monitor satisfaction and loyalty. â
• Overseeing brand-aligned events including Birds of Eden Amphitheatre functions and community engagement initiatives. â
• Preparing and executing rapid professional responses to media or public issues to protect the brand's reputation. â
• Using insights from web traffic, social engagement, and visitor data to inform strategy and measure effectiveness.
• Positioning the sanctuary as a leading, ethical wildlife tourism and conservation destination locally and internationally.
• Creating impactful storytelling campaigns that highlight conservation work, educational initiatives, and visitor experiences.
• Planning and executing marketing campaigns, promotions, and seasonal events to drive visitor numbers.
• Collaborating with operations, education, and visitor experience teams to ensure campaigns align with sanctuary activities.
• Overseeing the design and production of marketing materials such as brochures, signage, and branded merchandise.
• Coordinating local and international tourism partnerships to promote visitation.
• Developing educational marketing initiatives to promote wildlife conservation, sustainability, and responsible tourism.
• Reporting on marketing performance, visitor trends, and brand metrics to management.

Salary package, including benefits, is highly negotiable depending on experience gained.