Marketing and Brand Manager - Wildlife Sanctuary - Plettenburg Bay

Prostaff; Oos-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A wildlife conservation organization is seeking a marketing professional to develop and implement effective marketing strategies that promote ethical tourism and conservation efforts. Candidates should have a degree in marketing and experience in the tourism sector, with strong skills in digital marketing and project management. Responsibilities include overseeing digital content, building partnerships, and reporting on marketing effectiveness. The salary package is negotiable based on experience.

Qualifications

• Previous experience in marketing, communications, or brand management, preferably in tourism, hospitality, or wildlife conservation sectors.
• Passion for wildlife conservation, sustainability, and ethical tourism.

Responsibilities

• Developing and implementing an integrated marketing strategy.
• Strategically overseeing and refining the group's marketing strategy.
• Supervising the performance and content of the group's websites.
• Directing storytelling and campaigns across platforms.
• Building relationships with tourism operators and conservation NGOs.
• Executing rapid professional responses to media or public issues.
• Reporting on marketing performance, visitor trends, and brand metrics.

Skills

Marketing and design

Digital Marketing

Communication

Brand Management

Social media management

Content creation

Digital advertising tools

Marketing analytics

Project management

Interpersonal skills

Education

Degree or diploma in marketing and design

Additional qualifications in Digital Marketing, PR, or Brand Management

Job description

Minimum requirements for the role

• A degree or diploma in marketing and design or a related qualification is preferred for this role.


• Additional qualifications in Digital Marketing, PR, or Brand Management are advantageous.


• Previous experience in marketing, communications, or brand management, preferably in tourism, hospitality, or wildlife conservation sectors.


• Proven experience managing digital platforms and marketing campaigns.


• Experience with tourism marketing, visitor attraction marketing, or conservation awareness campaigns highly desirable.


• Excellent written and visual storytelling ability.


• Proficiency in social media management, content creation, and digital advertising tools.


• Experience using marketing analytics and CRM platforms.


• Strong project management and organisational abilities.


• Excellent interpersonal and communication skills.


• Passion for wildlife conservation, sustainability, and ethical tourism.

The successful candidate will be responsible for

• Developing and implementing an integrated marketing strategy that supports the sanctuary’s mission, tourism goals, and conservation message.


• Strategically overseeing and refining the groups marketing strategy to drive visitors growth, donor engagement and brand visibility.


• Supervising the performance and content of the groups websites ensuring brand consistency SEO strength and up-to-date design of all Wildlife Sanctuaries within the Group.


• Directing storytelling and campaigns across platforms like Facebook, Instagram, YouTube, and emerging media to highlight animal welfare and sanctuary impact.


• Building relationships with tourism operators (Viator, Get Your Guide, Club Med), influencers, and conservation NGOs to expand brand reach.


• Safeguarding consistent use of the Group's visual identity, tone and core message across all sanctuaries and merchandise.


• Implementing tools like Net Promoter Score (NPS), guest surveys and review management to monitor satisfaction and loyalty.


• Overseeing brand-aligned events including Birds of Eden Amphitheatre functions and community engagement initiatives.


• Preparing and executing rapid professional responses to media or public issues to protect the brand's reputation.


• Using insights from web traffic, social engagement, and visitor data to inform strategy and measure effectiveness.


• Positioning the sanctuary as a leading, ethical wildlife tourism and conservation destination locally and internationally.


• Creating impactful storytelling campaigns that highlight conservation work, educational initiatives, and visitor experiences.


• Planning and executing marketing campaigns, promotions, and seasonal events to drive visitor numbers.


• Collaborating with operations, education, and visitor experience teams to ensure campaigns align with sanctuary activities.


• Overseeing the design and production of marketing materials such as brochures, signage, and branded merchandise.


• Coordinating local and international tourism partnerships to promote visitation.


• Developing educational marketing initiatives to promote wildlife conservation, sustainability, and responsible tourism.


• Reporting on marketing performance, visitor trends, and brand metrics to management.

Salary package, including benefits, is highly negotiable depending on experience gained.