Marketing And Brand Manager - Wildlife Sanctuary -

Executive Placements; Johannesburg; On-site; ZAR 300 000 - 500 000; Full time

Job summary

A prominent recruitment agency is seeking a Marketing Manager to lead integrated marketing strategies for a wildlife sanctuary. The ideal candidate will oversee marketing efforts, enhance brand visibility, and manage digital platforms, contributing to ethical tourism and wildlife conservation. Strong experience in marketing, excellent storytelling, and a passion for sustainability are essential.

Qualifications

• Experience in marketing, communications or brand management, preferably in tourism.
• Proven experience managing digital platforms and marketing campaigns.
• Strong organisational abilities.

Responsibilities

• Develop and implement an integrated marketing strategy supporting conservation goals.
• Oversee and refine the marketing strategy to drive growth.
• Supervise website performance ensuring brand consistency.

Skills

Written and visual storytelling ability

Social media management

Project management

Interpersonal and communication skills

Passion for wildlife conservation

Education

Degree or diploma in marketing and design

Additional qualifications in Digital Marketing

Tools

Marketing analytics platforms

CRM platforms

Job description

Minimum requirements

• A degree or diploma in marketing and design or a related qualification is preferred for this role.
• Additional qualifications in Digital Marketing, PR, or Brand Management are advantageous.
• Previous experience in marketing, communications, or brand management, preferably in tourism, hospitality, or wildlife conservation sectors.
• Proven experience managing digital platforms and marketing campaigns.
• Experience with tourism marketing, visitor attraction marketing, or conservation awareness campaigns highly desirable.
• Excellent written and visual storytelling ability.
• Proficiency in social media management, content creation, and digital advertising tools.
• Experience using marketing analytics and CRM platforms.
• Strong project management and organisational abilities.
• Excellent interpersonal and communication skills.
• Passion for wildlife conservation, sustainability, and ethical tourism.

The successful candidate will be responsible for

• Developing and implementing an integrated marketing strategy that supports the sanctuary's mission, tourism goals, and conservation message.
• Strategically overseeing and refining the groups marketing strategy to drive visitors growth, donor engagement and brand visibility.
• Supervising the performance and content of the groups websites ensuring brand consistency SEO strength and up-to-date design of all Wildlife Sanctuaries within the Group.
• Directing storytelling and campaigns across platforms like Facebook, Instagram, YouTube, and emerging media to highlight animal welfare and sanctuary impact.
• Building relationships with tourism operators (Viator, Get Your Guide, Club Med), influencers, and conservation NGOs to expand brand reach.
• Safeguarding consistent use of the Group's visual identity, tone and core message across all sanctuaries and merchandise.
• Implementing tools like Net Promoter Score (NPS), guest surveys and review management to monitor satisfaction and loyalty.
• Overseeing brand-aligned events including Birds of Eden Amphitheatre functions and community engagement initiatives.
• Preparing and executing rapid professional responses to media or public issues to protect the brand's reputation.
• Using insights from web traffic, social engagement, and visitor data to inform strategy and measure effectiveness.
• Positioning the sanctuary as a leading, ethical wildlife tourism and conservation destination locally and internationally.
• Creating impactful storytelling campaigns that highlight conservation work, educational initiatives, and visitor experiences.
• Planning and executing marketing campaigns, promotions, and seasonal events to drive visitor numbers.
• Collaborating with operations, education, and visitor experiences.