Marketing Analyst

RELX; Sandton; On-site; ZAR 420,000 - 540,000; Full time

Job summary

RX Global, part of RELX, seeks a Marketing Analyst to shape strategy across its event portfolio in South Africa. You will drive integrated marketing, PR, sponsorship, and trade marketing initiatives to grow audiences and deliver measurable outcomes.

Collaborate with the Portfolio Director and cross‑functional teams to optimize show delivery, monitor NPS, and oversee creative direction across digital and physical channels for consistent brand experiences.

Qualifications

• Experience developing and executing integrated marketing and PR strategies.
• Strong knowledge of event marketing, audience development, and brand positioning.
• Ability to manage budgets effectively while identifying cost-saving opportunities.
• Experience overseeing creative direction across digital and physical channels.
• Strong stakeholder management and cross-functional collaboration.
• Ability to measure marketing impact with clear KPIs.

Responsibilities

• Drive the portfolio’s strategic development, quality, revenue, and sustainability within budget.
• Partner with Portfolio Director to manage show delivery and maximise portfolio contribution.
• Monitor and improve NPS performance and align with global strategy.
• Oversee creative direction for collateral, digital design, websites, social media and event look.
• Lead design resources to execute the creative vision and strategy.
• Ensure marketing deliverables within sponsorship agreements are measurable and delivered.
• Develop and implement trade marketing and PR strategies to reach target audiences.

Skills

Integrated marketing

PR strategies

Budget management

Stakeholder management

Event marketing

Creative direction

Job description

Are you passionate about creating impactful marketing strategies that drive audience growth, brand engagement, and measurable event success? Do you thrive in a fast-paced environment where creativity, commercial thinking, and collaboration come together to deliver exceptional experiences?

About Our Team

RX Global aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients.

About The Role

As a Marketing Analyst, you will play a key role in driving the strategic development, growth, quality, and sustainability of the event portfolio. Working closely with the Portfolio Director and cross-functional teams, you will lead integrated marketing, creative, sponsorship, and trade marketing initiatives that enhance audience engagement, improve event performance, and deliver measurable business outcomes.

Responsibilities

• Drive the portfolio’s strategic development, quality, revenue, and sustainability by achieving targeted results within budget and delivering growth.
• Partner with the Portfolio Director and team to manage show delivery and ensure optimum portfolio contribution.
• Monitor and improve NPS performance, ensuring scores align with global strategy and exceed target levels.
• Provide oversight of the creative direction for the portfolio across collateral, digital design, websites, social media, feature areas, and event look and feel.
• Lead and guide design resources to execute the creative vision and strategy.
• Ensure all marketing deliverables within sponsorship agreements are measurable, achievable, approved, and successfully delivered.
• Build, manage, and grow media partnership relationships while supporting sponsor acquisition opportunities.
• Develop and implement comprehensive trade marketing and PR strategies, leveraging new platforms, channels, and communication opportunities to reach target audiences.

Requirements

• Experience developing and executing integrated marketing and PR strategies.
• Strong understanding of event marketing, audience development, and brand positioning.
• Ability to manage budgets effectively while identifying cost-saving opportunities without compromising campaign performance.
• Experience overseeing creative direction across digital and physical marketing channels.
• Strong stakeholder management skills with the ability to collaborate across marketing, sales, operations, sponsorship, and leadership teams.
• Ability to evaluate marketing effectiveness through measurable outcomes and performance indicators.
• Strong project management and organizational skills with attention to detail.
• Excellent communication, relationship-building, and problem-solving capabilities.

Work in a Way That Works for You

We promote a healthy work/life balance across the organisation. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.

Working Pattern

Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive.

About The Business

RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit http://www.rxglobal.com.

We know your well-being and happiness are key to a long and successful career. We are delighted to offer country specific benefits.