Marketing Analyst

Hollywoodbets; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading betting operator in Durban seeks a Marketing Analyst to enhance marketing strategies through data analysis and insights. The role involves evaluating campaign performance, developing KPIs dashboards, and assisting teams to optimize user engagement. An ideal candidate will have a degree in marketing, over three years of experience in data analytics, and proficiency in tools like Google Analytics and SQL. The position requires strong communication and collaboration skills to drive effective marketing strategies.

Benefits

Opportunities for personal growth

Collaborative work environment

Innovative projects

Qualifications

• 3+ years of experience in Marketing, Media, and/or Data Analytics.
• Experience with programmatic, SEO, PPC, and paid social channels is advantageous.
• Ability to work collaboratively across departments.

Responsibilities

• Analyze marketing and campaign performance across multiple channels.
• Develop dashboards and reports to track KPIs.
• Identify trends that improve targeting and segmentation.
• Collaborate with teams to optimize campaigns and user experience.

Skills

Marketing analysis

Data interpretation

Communication

Collaboration

Problem-solving

Education

Degree/Diploma in Marketing or Relevant Field

Tools

Google Analytics

SQL

CRM Platforms (Salesforce, HubSpot)

Job description

Responsibilities

Marketing Analyst Duties:

• Analyze marketing and campaign performance across multiple channels including social media, programming, PPC, SEO, and content marketing.
• Develop and maintain dashboards, reports, and visualizations that track KPIs such as acquisition cost, conversion rates, engagement, retention, and ROI.
• Identify trends and deliver insights that improve targeting, segmentation, and campaign efficiency.
• Map and analyze player journeys from acquisition through retention and reactivation.
• Identify behavioral trends, churn risks, and opportunities for cross-sell or upsell.
• Support CRM and CX teams with insights into player segmentation and engagement drivers.
• Partner with Brand and Media Strategy teams to inform creative direction and audience targeting using data insights.
• Collaborate with Digital Marketing to test and optimize landing pages, ad placements, and creative strategies.
• Work with the Customer Experience team to identify and resolve user journey pain points.
• Align with the Business Intelligence (BI) team to integrate marketing data sources and maintain unified, consistent reporting dashboards.
• Ensure data quality, completeness, and accuracy across all marketing systems and reports.
• Implement validation checks and troubleshoot discrepancies across analytics tools (Google Analytics, CRM, media platforms, etc.).
• Ensure data governance and compliance (e.g., GDPR, POPIA) are upheld across marketing systems.
• Produce and distribute weekly, monthly, and quarterly marketing performance reports for stakeholders and leadership.
• Translate analytical findings into actionable recommendations for non-technical audiences.
• Deliver insights that directly impact marketing strategies, investment decisions, and business performance outcomes.
• Continuously identify opportunities for automation, process improvement, and reporting efficiency.

People

• Clear and confident communicator with the ability to simplify complex data.
• Collaborative and team-oriented, works effectively across departments.
• Proactive and self‑motivated with strong accountability.
• Analytical thinker with high attention to detail and problem‑solving ability.
• Curious, adaptable, and open to change.
• Thrives in a fast‑paced environment with shifting priorities.
• Excellent time management skills and multitasking ability.
• Committed to continuous learning and personal growth.
• Embodies Hollywoodbets’ core values, teamwork, integrity, passion, and innovation.
• Displays strong leadership qualities and confidence to influence decisions.

Compliance, Risk, and Quality

• Ensure accuracy, reliability, and consistency in all marketing reporting and data outputs.
• Maintain compliance with company policies and data governance standards.
• Work with BI and Data Governance teams to ensure all analytics adhere to privacy regulations (e.g., GDPR, POPIA).
• Ensure logical saving and documentation of reports, dashboards, insights, and datasets.
• Perform regular data integrity checks and resolve discrepancies across platforms (CRM, GA4, and paid media).
• Ensure alignment of KPIs with company‑wide reporting frameworks.

Growth and New Markets/Products

• Stay abreast of marketing analytics trends, new technologies, and measurement methodologies.
• Attend relevant workshops and seminars to build technical knowledge and professional networks.
• Research competitor activity and emerging market opportunities to support marketing innovation.
• Contribute to the identification of new tools, platforms, or processes that enhance analytics capabilities.
• Support product innovation and customer insights initiatives to enhance Hollywoodbets’ overall offering.
• Provide insights that contribute to achieving short, medium, and long‑term strategic goals.
• Any ad hoc tasks in the Marketing & Digital Marketing or Analytics space.

Qualifications

• Degree/Diploma in Marketing or Relevant Field
• 3+ Years Marketing, Media and/or Data Analytics
• Google Analytics/SQL/BI Tools
• CRM Platforms (Salesforce, HubSpot, etc.) Programmatic
• SEO, PPC, and Paid Social Channels (Advantageous)

About Us

Hollywoodbets is a sports and entertainment betting operator that was born and bred in Durban, South Africa. Whether you’re in one of our upmarket retail branches or online, our customers can conveniently place bets in style anytime, anywhere.

We’re proud to partner with local and international legends, from the Hollywoodbets Sharks and Brentford FC to iconic events like the Hollywoodbets Durban July. Being part of our Purple Team means being part of something bigger.

At Hollywoodbets, every day is a chance to learn, grow, and make an impact. We move fast, think big, and work together to turn bold ideas into reality. With passion, creativity, and a shared purpose, we bring our Purple Spirit to everything we do.

The opportunities here are endless. If you’re driven, curious, agile and ready to level up, there’s no limit to how far you can go with the Purple Team!