Manager Of Player Development

Table Mountain Casino Resort; Cape Town; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A premier casino resort located in Cape Town is seeking a Manager of Player Development. This role involves leading the Guest Development department, creating strategies to attract and retain high-value players, and ensuring compliance with regulations. The ideal candidate will have strong leadership skills, experience in customer service, and the ability to analyze performance data. This position offers the opportunity to enhance guest experience through various promotional activities.

Qualifications

• Strong leadership and management skills.
• Excellent communication and customer service abilities.
• Ability to develop effective marketing strategies.

Responsibilities

• Lead the Guest Development department.
• Develop business plans and sales strategies.
• Manage relationships with high-value players.

Job description

Manager of Player Development

Location : Table Mountain Casino Resort
Department : Guest Loyalty

Position Summary

Under general direction from the Director of Marketing, responsible for the overall leadership, direction and management of the Guest Development department.

Essential Duties & Responsibilities

Identify and develop a business plan and sales strategy to develop new, maintain existing and reactivate the inactive guest segments to achieve departmental and property goals. Resolve guest issues quickly and effectively, ensuring excellent service, and offering complimentary services. Develop and execute strategies for attracting and retaining high‑value players, including promotions, loyalty programs and special events. Maintain accurate player records, tracking players data, and analyzing performance to identify trends and opportunities. Responsible for ensuring programs are in place to properly measure, assess and improve performance of Executive and VIP Hosts. Develop and maintain relationships with high‑value players, including VIP players, to ensure satisfaction and repeat business. Plan and execute special events, parties, and tournaments to enhance the player experience. Ensure player development activities comply with regulatory requirements and internal policies. Oversee guest assignments to hosts and manage complementary analysis. Coordinate with other departments to determine criteria for promotions. Strategically target specific groups of players who have the highest rate of return, utilizing in‑depth study and understanding of frequency trends, distance trends, spending trends, and other interests involved in target marketing. Identify and develop strategies and programs to achieve revenue, acquisition, retention, and profitability goals. Evaluate and issue guest complimentary programs that are in accordance with the established guidelines for level of play. Work with the Marketing Management Team to ensure effective planning, scheduling and execution of all promotions when coordination and assistance from Guest Development is needed. Responsible for the staffing, training, evaluating and scheduling of Team Members; with authority to hire, suspend and terminate. Performs other duties as required.