Manager, Digital and Direct Marketing, CIB

Standard Bank Group; Johannesburg; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading financial services group in Johannesburg is looking for a Marketing Manager to lead and optimize campaigns that promote products and services. The ideal candidate has 5-7 years of experience in digital marketing, strong strategic planning skills, and the ability to engage with executives for effective campaign execution. This role requires collaboration with cross-functional teams to achieve business goals.

Qualifications

• 5-7 years experience in developing innovative marketing campaigns.
• Experience with digital marketing channels like social media and email marketing.
• Familiarity with data and metrics to inform campaigns.
• 3-4 years experience engaging at an Executive level.

Responsibilities

• Lead and drive the planning of marketing campaigns.
• Execute and optimize campaigns across digital channels.
• Engage with cross-functional teams to align marketing efforts.
• Utilize marketing technology to streamline processes.

Skills

Digital marketing

Strategic planning

Stakeholder management

Content marketing

Education

First Degree in Business / Commerce / Marketing

Tools

CRM systems

Marketing automation tools

Analytics platforms

Job description

Company Description

Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

Job Description

Lead and drive the planning, execution, and optimisation of campaigns across the BU to promote products, services and the brand to both existing and potential clients by driving best practice and thought leadership in digital and interactive marketing.

Qualifications

Type of Qualification: First Degree

Field of Study: Business / Commerce/ Marketing

Experience Required: 5-7 years experience in developing innovative marketing campaigns and content that resonate with target audiences, working with digital marketing channels such as social media, email marketing, content marketing, and SEO/SEM and using data and metrics to inform campaigns and measure performance. Experience working on multiple projects simultaneously, prioritising tasks, and meeting deadlines in a fast-paced environment, working cross-functional teams to align marketing efforts with overall business goals.

Experience Required (continued): 3-4 years experience in engaging at an Executive level in organisations in order to develop marketing plans. Familiar with marketing automation tools, CRM systems, analytics platforms, and other marketing technology to streamline processes, improve campaign effectiveness and with the financial services industry, including understanding of market trends, customer behaviour, and competitive landscape.

Additional Information

Behavioural Competencies:

• Embracing Change
• Generating Ideas
• Interpreting Data
• Taking Action
• Team Working

Technical Competencies:

• Analysing and Interpreting Information
• Campaign Planning & Execution
• Digital Media and Advertising
• Measuring Marketing and Communication
• Project Management
• Stakeholder Management