Loyalty Campaign Lead — Drive Growth & Retention

VGP Recruitment; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading fast-casual health food chain is seeking a Mid-weight Loyalty Campaign Manager at their head office in Cape Town. The role involves owning the Loyalty and CRM function, driving strategic initiatives to enhance customer engagement and retention. The ideal candidate will have experience with loyalty systems, CRM tools, and be proficient in managing multiple priorities effectively. This position offers a chance to promote a healthy lifestyle through innovative loyalty initiatives.

Qualifications

• 3-5 years’ experience in a loyalty role with loyalty systems.
• Strong understanding of CRM principles and omni-channel customer experience.
• Fluency in English (oral and written).

Responsibilities

• Own the execution of the Loyalty & CRM calendar.
• Build required offers and promos in the loyalty system.
• Engage with marketing and operations for loyalty topics.

Skills

Customer relationship management

Strategic planning

Project management

Data analysis

Detail-oriented

Communication skills

Collaboration

Multi-tasking

Education

Bachelor’s Degree in Marketing or Business-related field

Tools

CDP platforms

CRM tools

Microsoft Office suite

Loyalty platforms like Cheetah and Comarch

Job description

A leading fast-casual health food chain is seeking a Mid-weight Loyalty Campaign Manager at their head office in Cape Town. The role involves owning the Loyalty and CRM function, driving strategic initiatives to enhance customer engagement and retention. The ideal candidate will have experience with loyalty systems, CRM tools, and be proficient in managing multiple priorities effectively. This position offers a chance to promote a healthy lifestyle through innovative loyalty initiatives.