Lifecycle Marketing Manager - Klaviyo / Crm

Thrivelia; Cape Town; Remote; ZAR 1 025 000 - 1 112 000; Full time

Job summary

A dynamic marketing agency in Cape Town is looking for a Lifecycle Marketing Manager to lead client strategies and optimize retention campaigns. Your expertise in Klaviyo and data-driven decision-making will be key in scaling systems for various DTC brands. Enjoy competitive pay, performance bonuses, and a supportive flexible work environment.

Benefits

Competitive compensation

Flexible working hours

Paid time off

Annual team retreats

Qualifications

• 3+ years of hands-on experience in Klaviyo with proven revenue impact.
• Strong understanding of email metrics like open rates and deliverability.
• Experience with A/B testing campaigns and segmentation strategies.

Responsibilities

• Architect, build, and optimize email & SMS flows in Klaviyo.
• Lead strategy for multiple DTC brands’ retention roadmaps.
• Collaborate with copy/design to ensure on-brand and effective campaigns.

Skills

Klaviyo for DTC

Data-driven decision making

Email Deliverability

Campaign Strategy

Communication

Tools

Klaviyo

Shopify

Asana

Slack

Job description

Overview

We are hiring a Lifecycle Marketing Manager to own client outcomes, lead the creative process, and scale systems that print profit.

Role basics

Type : Full-time (employee or long-term contractor)

Compensation : $60, / year - $65, / year

Timezone : 4+ hours EU / UK overlap (Mon–Fri)

Core Stack : Klaviyo, Shopify, Attentive, Asana, Slack, Triple Whale, Lifetimely, Hiro Analytics, Active Campaign, Recharge, CAPI, Zipify, Figma

Must-have experience (non-negotiable)

Klaviyo for DTC (3–5 yrs) with $1M+ attributed email revenue in the last 12 months or 3 brands = $k / quarter each.

• Pod leadership: led 1–3 ICs (builder / design), ran weekly planning, wrote briefs, and QA'd builds.
• Architecture depth: 50+ flows shipped (welcome, post-purchase, replenishment, win-back, MPL / branching logic, event-triggered).
• Deliverability: Reputation warm-up, inbox placement improvement.
• Experimentation: planned / reported A/B tests across segmentation, offers, cadence, creative with clear hypotheses.

Note: Applications that don't meet all five will not be reviewed.

Why Thrivelia

Purpose-driven : We help people build a life rich in memories—clients, customers, and our own team.

High-leverage work : Steer growth for fast-moving DTC brands (wellness, apparel, consumer tech, subscriptions, and more).

Standards + support : Clear direction, direct feedback, and teammates who care about the work—and each other.

Real industry weight: Klaviyo Platinum Partner with deep ecosystem ties and early access to tools / tactics.

We're not just a retention agency, we're a strategic growth partner.

We move with urgency, own outcomes, and prove that world-class results and a positive, collaborative culture can coexist.

Let's be direct.

Average partnership 18+ months because results are hard to walk away from.

Waitlist for new clients due to reputation and outcomes.

We don't just "do email"—we help shape the future of retention.

Who You Are

• Owner mindset: You chase outcomes, not tasks; decisive, data-led, biased to action.
• Player–coach: You lead with empathy, raise the bar, manage briefs / timelines / QA, and jump in when needed.
• Revenue-obsessed: You live in LTV, cohorts, placed-order rate—not vanity metrics.
• Systems builder: You turn chaos into predictable profit with clear processes and checklists.
• Exceptionally clear communicator: You build trust with clients and keep a pod moving fast.

What You'll Do

• Hitting brand-appropriate channel mix (email) while keeping unsub at 0.3% and spam at 0.1%.
• A monthly plan of campaigns and 4–8 flow launches / major iterations, each with a defined test hypothesis.
• Clear, client-ready reporting (Klaviyo / Shopify / Triple Whale) and a rolling 90-day test roadmap.
• Lead strategy for 5–6 DTC brands; turn business goals into retention roadmaps.
• Run comms, performance reviews, planning sessions; convert strategy into airtight briefs for builders / designers.

Lifecycle Design & Execution

Architect, build, and optimize email & SMS flows and campaigns in Klaviyo.

Own the campaign calendar—on-brand, on-strategy, on-time.

Collaborate with copy / design to ship creative that converts (and meets QA standards).

(Experience with push, subscriptions, and loyalty is a plus—not required.)

Data-Driven Optimization

Go past opens: analyze cohorts / attribution in Shopify, Lifetimely, Triple Whale, or Hiro.

Turn data into crisp narratives and next steps clients can act on.

What your week looks like

• Monday: Send client updates on last week's results and align priorities; finalize this week's strategy.
• Tue & Wed (Deep Work): Architect / iterate flows, segment lists, prep hypotheses / briefs, and unblock builds.
• Thursday: Reflect on progress; check deadlines, QA in-flight work, and tidy reporting.
• Friday: Wrap the week, finish any final deep work, and plan next week's actions (tests, briefs, deliverables).

What You Bring

• Compliance fluent: GDPR / CCPA / CAN-SPAM, consent capture, 10DLC (US SMS), opt-in UX, suppression & list hygiene.
• Technical: Klaviyo Liquid / Handlebars, event variables, dynamic blocks, profile properties, UTM conventions; comfort with basic JSON / webhooks / API triggers.
• QA standards: device / email-client checks, link & pixel tracking, dark-mode & accessibility (ALT text), pre-send checklist ownership.
• Klaviyo DTC specialist with portfolio-level revenue ownership (see hard filter).
• Deliverability fluent (DNS, domain warm-up, reputation recovery).
• Analytical operator who turns cohort / attribution data into testable plans.
• 3+ years hands-on in Klaviyo with proven revenue impact for DTC brands.
• Strategic mindset, excellent communication / collaboration / time management.
• Fluency in the DTC stack: Klaviyo, Shopify, Asana, Slack, Attentive, Recharge; analytics (Lifetimely, Triple Whale, Hiro).

Please don't apply if you've never owned Klaviyo revenue, are copy / design-only, plan to subcontract / agency-outsource this role, or can't maintain 4+ hours EU / UK overlap.

What We Offer

• Competitive compensation + performance bonuses
• % remote & flexible work
• Time off: 20 PTO, 7 sick, birthday off, national public holidays
• Annual team retreats
• A place where High Standards + Unconditional Support help you truly thrive

How To Apply

Apply via this form:

Only complete submissions via the form are reviewed.

Please don't reach out via other channels.

Klaviyo, DTC ecommerce, email strategy, lifecycle, segmentation, deliverability, A/B testing, flow architecture, SMS, CRM.

Seniority level: Mid-Senior level

Employment type: Full-time

Job function: Marketing and Sales

Industries: Advertising Services

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