Legal Content Writer

Bionic Talent; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency based in South Africa is seeking an experienced Legal Content Writer to create SEO-optimized content for law firms. The ideal candidate will have over 4 years of experience in legal marketing, a strong command of AP style, and the capability to manage multiple projects. The role involves using AI tools for content creation and collaborating with SEO strategists. Compensation ranges from USD 1200 to USD 1500 per month.

Qualifications

• 4+ years of experience writing and editing SEO-optimized content.
• Strong command of AP style.
• Skilled in using AI tools responsibly.

Responsibilities

• Write and edit SEO-optimized content for various platforms.
• Use AI tools for content outlining and proofreading.
• Collaborate with SEO strategists on content planning.

Skills

SEO-optimized content writing

Legal marketing experience

Attention to detail

Project management

Familiarity with CMS platforms

Tools

WordPress

Google Search Console

SEMrush

Canva

ClickUp

Airtable

Hootsuite

Job description

Overview

About the client: Our client is a full-service digital marketing agency specializing in personal injury law firms. They help law firms grow through SEO, content marketing, web design, and digital campaigns that drive leads, build brand visibility, and comply with Bar Association regulations.

About the role

We are seeking a detail-driven Legal Content Writer to support our web content team. You will create informative, engaging, and SEO-optimized legal content that helps law firms reach prospective clients while ensuring accuracy and regulatory compliance. This role balances creativity, SEO knowledge, and editorial integrity across multiple digital channels, using AI tools responsibly to support human expertise.

Experience in US legal niche is required.

What you’ll be doing

• Write, edit, and proof SEO-optimized, EEAT-aligned content for websites, blogs, social media, email campaigns, and other legal advertising assets
• Use AI tools for content outlining and proofreading, ensuring final outputs are human-reviewed and legally compliant
• Collaborate with SEO strategists on keyword research, content gaps, and topic planning
• Translate complex legal topics into clear, accurate, audience-appropriate content
• Optimize content structure, metadata, internal linking, and calls to action to support search visibility and compliance

Who are we looking for

• 4+ years of experience writing and editing SEO-optimized digital content, preferably in legal marketing
• Strong command of AP style and attention to detail in proofreading and editing
• Skilled in using AI tools responsibly, evaluating and refining outputs
• Ability to manage multiple projects and deadlines in a fast-paced environment
• Familiarity with CMS platforms such as WordPress, Wix, or Shopify, and digital marketing tools like ClickUp, Airtable, Hootsuite, Canva, and SEO tools (Google Search Console, SEMrush preferred)

Position

Legal Content Writer

Working Hours

9 am to 5 pm EST

Holidays

US Holidays

Salary

USD 1200 - USD 1500 per month

Internal Job ID

1067

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