Lead: Marketing Portfolio Pipeline

Capitec Bank Ltd.; South Africa; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading financial services provider in South Africa seeks an experienced marketing professional to strategize with Product Heads and oversee the marketing value chain. Responsibilities include advising on marketing programs and ensuring successful execution and reporting. Ideal candidates have at least 5 years in product marketing, preferably within FMCG or retail banking, with strong capabilities in multi-channel marketing. The role requires a Bachelor's degree in Marketing or Business Management and a valid driver's license.

Qualifications

• 5+ years product marketing experience in a complex organization.
• Experience in FMCG, retail banking or services industry is preferable.

Responsibilities

• Partner with Product Heads to assess business needs for marketing solutions.
• Oversee the marketing value chain and ensure effective reporting.
• Direct the creation of marketing programs aligned with strategic direction.

Skills

Product marketing experience

Cross functional project coordination

Multi-Channel Marketing

Data analysis

Education

Bachelor's Degree in Marketing or Business Management

Grade 12 National Certificate

Postgraduate degree in Marketing or Business Management

Job description

• To partner strategically with Product Heads to assess business needs and offer tailored marketing solutions.
• To advise and direct the creation of marketing programs that align with the business's strategic direction.
• To oversee the marketing value chain, from consulting with business to planning, development, execution, and reporting.
• Ensure thorough reporting and measurement of marketing initiatives to track success and drive continuous improvement

Experience

Minimum

• 5+ years product marketing experience in a large, complex and client focussed organisation

Ideal

• Experience gained preferably in an FMCG, retail banking or services industry.
• Cross functional project coordination / management
• Lead and manage marketing programs that align with and support business and marketing objectives.
• Multi-Channel Marketing, utilising a range of marketing capabilities, including direct marketing, digital performance marketing, social media marketing, above-the-line advertising, digital and traditional media, and content marketing.

Qualifications (Minimum)

• Grade 12 National Certificate / Vocational
• Bachelor's Degree in Marketing or Business Management

Qualifications (Ideal or Preferred)

• A relevant post graduate degree in Marketing or Business Management

Knowledge

Minimum:

• Principles of brand marketing
• Data analysis, client profiling and segmentation
• Digital marketing and e-commerce
• Strategic marketing management
• Campaign management
• General business/commerce know how
• Internal and external communication methods and practices

Ideal:

• Capitec environment and products

Skills

Conditions of Employment

• A valid driver's license and own vehicle is required
• Willingness to travel nationally on a regular basis
• Clear criminal and credit record

Capitec Bank is an authorised financial services provider (FSP 46669) and registered credit provider (NCRCP13). Capitec Bank Limited Reg. No: 1980/003695/06