Lead Generator Specialist

Bottomline It; Gauteng; On-site; ZAR 200 000 - 250 000; Full time

Job summary

A leading technology firm in South Africa is seeking a Lead Generator Specialist to drive customer acquisition. The ideal candidate will possess a strong knowledge of digital marketing and CRM tools, along with excellent communication and research skills. Responsibilities include prospecting potential leads, managing outreach campaigns, and nurturing relationships with potential clients until they are sales-ready. This role is essential for driving revenue and supporting business growth.

Qualifications

• Digital marketing knowledge including SEO, SEM, and content marketing required.
• Experience with CRM software is mandatory.
• Ability to analyze data for campaign performance is necessary.
• Certifications such as HubSpot or Google Ads are a plus.

Responsibilities

• Research and identify potential customers.
• Initiate outreach through cold calling and email marketing.
• Manage lead information in a CRM system.
• Engage with leads to nurture them until ready to buy.
• Collaborate with the sales team on qualified leads.

Skills

Digital Marketing Knowledge

CRM Proficiency

Data Analysis

Email Marketing Tools

Research Skills

Excellent Communication

Persistence and Resilience

Empathy

Persuasion

Time Management

Goal-Oriented

Education

Diploma or Bachelor's Degree in Business, Marketing, Communications, or related field

Tools

Mailchimp

Constant Contact

Job description

Introduction

A Lead Generator Specialist is a marketing or sales professional whose primary focus is to identify and attract potential customers (leads) for a business. They are the "hunters" of the sales and marketing world, responsible for filling the top of the sales funnel with qualified prospects who have shown interest in a company's products or services. Their work is crucial for generating revenue and sustaining business growth.

Duties & Responsibilities

• Prospecting: Researching and identifying potential customers within a target market or ideal customer profile (ICP).
• Outreach: Initiating contact with prospects through various channels such as:
  • Cold Calling: Phone calls to potential leads.
  • Email Marketing / Cold Emailing: Crafting and sending targeted email sequences.
  • Social Selling: Using platforms like LinkedIn to connect with and engage potential leads.
  • Digital Advertising: Managing pay-per-click (PPC) campaigns on Google Ads or social media to generate leads.
  • Events: The candidate will be required to attend company assigned events.
• Lead Qualification: Determining if a prospect is a good fit by assessing their budget, authority, need, and timeline (often using the BANT framework or a similar model).
• Data Management: Recording, tracking, and managing lead information in a Customer Relationship Management (CRM) system.
• Content Utilization: Leveraging content like e-books, webinars, or whitepapers as "lead magnets" to capture contact information.
• Nurturing: Engaging with leads who are not yet ready to buy through follow-up emails and content to keep them warm until they are sales-ready.
• Collaboration: Working closely with the sales team to hand off qualified leads (SQLs - Sales Qualified Leads) and ensure a smooth transition.

Desired Experience & Qualification

• Essential Skills and Qualifications
  • Hard Skills:
    • Digital Marketing Knowledge: Understanding of SEO, SEM, content marketing, and social media marketing.
    • CRM Proficiency: Experience with CRM software is almost always required.
    • Data Analysis: Ability to interpret data to understand campaign performance and conversion rates.
    • Email Marketing Tools: Knowledge of platforms like Mailchimp, Constant Contact, or similar.
    • Research Skills: Proficiency in using tools to find accurate contact information and company details.
  • Soft Skills:
    • Excellent Communication: Both written (for emails) and verbal (for calls).
    • Persistence and Resilience: Ability to handle rejection and continue with a positive attitude.
    • Empathy: Understanding the prospect's pain points and challenges.
    • Persuasion: The art of convincing a prospect to take the next step.
    • Time Management: Juggling multiple outreach channels and leads efficiently.
    • Goal-Oriented: Driven by targets and Key Performance Indicators (KPIs).
• Diploma or Bachelor's Degree: While not always mandatory, a degree in Business, Marketing, Communications, or a related field is highly valued and often preferred.
• Industry-Specific Knowledge: Experience in the specific industry you're applying to (e.g., SaaS, PaaS, Cloud) is a significant advantage, as you'll immediately understand the jargon and pain points.
• Certifications: Showing initiative through professional certifications. Examples include Inbound Marketing Certification (HubSpot Academy), Salesforce Certified Administrator, and Google Ads Search Certification.

Interested?