Lead Generation Specialist

Hfbac; Cape Town; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A UK-based consultancy is seeking a Lead Generation Specialist to build relationships with founders through personalized video prospecting. The role offers flexible hours from South Africa, focusing on generating leads for discovery calls. Ideal candidates have 2+ years in B2B sales, strong written and spoken English, and experience with LinkedIn prospecting and video tools. Successful applicants will be able to grow into a full-time position with further responsibilities.

Benefits

Flexible scheduling

Remote work opportunities

Qualifications

• 2+ years B2B sales or lead-generation experience.
• Proven experience generating leads via LinkedIn.
• Experience recording personalized videos.

Responsibilities

• Build discovery call calendar with qualified founder leads.
• Weekly outreach rhythm for lead generation.
• Qualify leads and manage pre-call communication.

Skills

B2B sales experience

LinkedIn prospecting

Video recording skills

Written and spoken English

CRM software experience

Tools

Loom

Hippo Video

Pipedrive

HubSpot

Job description

Lead Generation Specialist – Use Video Prospecting to Build Pipelines

Tired of cold calling strangers who hang up on you? Want to actually build relationships with founders via personalized video outreach? Here’s what most sales/BD roles won’t tell you: most companies expect generic messages per day, spam LinkedIn, and hit dial times hoping someone picks up. They care about activity metrics, not actual relationships or revenue. We do the opposite.

HFBAC is a UK‑based boutique consultancy helping bootstrapped founders build Chemistry First teams. In this role you’ll use personalized video prospecting (Loom / Hippo Video) to reach UK/US founders, build genuine relationships, and book 8‑12 discovery calls per month for Helen (founder).

Payment: Monthly via Wise transfer to your SA bank account. Start Date: January 27. Commission (Month 6+): 5‑10 % of revenue from clients you source.

Responsibilities

• Fill Helen’s discovery call calendar with qualified founder leads using personalized video outreach.
• Follow a weekly outreach rhythm: Monday – research target founders on LinkedIn; Tuesday‑Thursday – record personalized videos (10‑15 seconds each) and send them; Friday – send personalized LinkedIn connection requests.
• Weekly output includes: personalized videos sent, LinkedIn connections made, thoughtful comments on founder posts, 8‑12 DM conversations with warm leads, and 8‑12 discovery calls booked per month.
• Promote HFBAC workshops (Co‑Founder Quest, Hiring Blueprints, etc.): drive lead‑magnet downloads, manage ConvertKit email sequences, and convert workshop attendees into discovery calls.
• Qualify leads from outreach, book them onto Helen’s calendar, send pre‑call questionnaires, brief Helen before each call, and follow up post‑call (thank‑you, next steps, nurture).

Qualifications & Experience

• 2+ years B2B sales, BD, or lead‑generation experience.
• Proven LinkedIn prospecting experience – you’ve generated leads via LinkedIn.
• Comfortable recording personalized videos per week (critical).
• Excellent written and spoken English (British accent preferred).
• Experience with video tools (Loom, Vidyard, Hippo Video, Dubb).
• CRM experience (Pipedrive, HubSpot, Salesforce, or similar).
• Availability: X hours per week with 2‑3 hour UK overlap.
• Based in South Africa with reliable internet and a professional workspace.
• Bonus points: experience selling to founders or C‑level executives, understanding of the startup/bootstrapped founder world, ConvertKit or email marketing platform experience, previous UK/US B2B experience, hunter personality.

Working Pattern & Hours

Hours per week: Flexible scheduling. UK Overlap: 2‑3 hours for weekly strategy call with Helen.

Typical Week: Video prospecting + 6‑8 hrs workshop promotion + 6‑8 hrs discovery call pipeline. Weekly Rhythm: Monday – research; Tuesday‑Thursday – video recording and LinkedIn engagement; Friday – 60‑min strategy call with Helen.

Growth Path

Start part‑time, grow to full‑time (40 hrs, £?? per month). Month 9+ – hire a second Lead Gen, you become Team Lead.

How to Apply

• Submit your CV / Resume.
• Cover letter (~ 250 words) answering: Why are you interested in B2B lead generation for UK startup clients? Describe your LinkedIn prospecting experience – be specific (numbers, results, tools used). Tell us about your video prospecting experience (tools, how many videos, conversion rates). Confirm available hours per week with UK overlap.
• Video sample (required – 30 seconds using Loom or similar) – scenario: you’re reaching out to a bootstrapped founder who just posted on LinkedIn about struggling to find their first senior sales hire. Introduce HFBAC, mention Chemistry First, invite them to book a discovery call. Be natural, show personality.
• Written sample (required – 3 different LinkedIn connection request messages, solo founder looking for technical co‑founder, show messaging creativity and personalization characters each).
• Work samples (optional but preferred – screenshots of successful outreach campaigns, metrics from previous lead‑gen roles).

Application Deadline

January 10. Interviews: January 13 – February 7. Apply now if you’re ready to build pipelines via video, not cold calls.

About HFBAC

HFBAC (Hiring For and Building Awesome Companies) is a UK‑based boutique recruitment consultancy specializing in founding team builds for bootstrapped startups and scale‑ups. We use our proprietary Chemistry First methodology to help founders hire for culture fit, not just CV.

We’re not a high‑volume agency – we’re selective, relationship‑driven, focused on long‑term success. Helen Sanders (Founder) has 20+ years recruitment experience, including 8 years as a BBC sports commentator where she learned that winning teams have chemistry, not just individual talent.

We are an equal‑opportunity employer. We value diversity and are committed to creating an inclusive environment.