Lead Generation Representative (Remote, Centurion)

Blacksmith Agency LLC; Centurion; Remote; ZAR 180,000 - 300,000; Full time

Job summary

Blacksmith Agency is seeking a Sales Development Representative to drive top-of-funnel activity across South Africa. You will research accounts, identify key decision makers and craft personalized outreach to book discovery calls for our sales team.

Ideal candidates have 2 years in SDR/BDR roles, strong written communication and experience with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo, plus comfort managing their own pipeline in Salesforce.

Qualifications

• 2 years in SDR/BDR or similar role; SaaS or agency exposure a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools and cold outreach best practices.
• Comfortable managing your own sales pipeline.

Responsibilities

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

Skills

Lead generation

Outbound outreach

Personalization

Tools

Sales Navigator

SalesLoft

Apollo

ZoomInfo

Salesforce

Job description

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. As Lead Generation Representative at Blacksmith, you own the top of the funnel: researching, sourcing and booking meetings with qualified decision makers, and creating the first impression of Blacksmith Agency for potential clients.

Blacksmith Agency

• Sales
• Full time
• Remote (South Africa)

About The Role

Blacksmith Agency is hiring Sales Development Representatives across South Africa who are hungry to open doors and drive pipeline. This is not about spamming a list. It is thoughtful outreach, pattern recognition and smart communication, using tools like LinkedIn Sales Navigator, SalesLoft, Apollo and Salesforce to hit volume goals while keeping every touchpoint high quality.

What You Will Own

• Source and research ideal accounts based on our ICP.
• Identify decision makers and build accurate contact lists.
• Craft and execute personalized outbound sequences via email, LinkedIn and phone.
• Book qualified discovery calls for our Account Executives.
• Maintain clean records in Salesforce and SalesLoft.
• Test messaging, optimize targeting and tighten feedback loops with the sales team.

What You Bring

• 2 years in a similar SDR or BDR role, agency or SaaS experience a plus.
• Strong written communication and the ability to personalize outreach.
• Familiarity with outbound tools like Sales Navigator, SalesLoft, Apollo and ZoomInfo.
• Comfortable using Salesforce and managing your own pipeline.
• Gritty, curious and coachable.