Lead Creative Strategist

Superside; Gauteng; Remote; ZAR 700 000 - 900 000; Full time

Job summary

A leading creative agency in South Africa is hiring a Lead Creative Strategist to guide a team and drive impactful creative campaigns across various platforms. The ideal candidate should have over 6 years of experience in strategy roles and a passion for blending creativity with data insights in a fast-paced environment. This role emphasizes leadership, relationship building, and innovation in creative processes.

Qualifications

• 6+ years in strategy roles within creative or digital agencies.
• Proven ability to craft digital-first strategies for various formats.
• Experience leading or mentoring small teams.

Responsibilities

• Lead and mentor a team of Creative Strategists.
• Oversee strategic development across multiple projects.
• Partner with Creative Leads to turn insights into concepts.

Skills

Strategic depth

Creative leadership

Data-informed thinking

Proactive problem-solving

Effective communication

Job description

Lead Creative StrategistatSuperside

Superside is hiring a Lead Creative Strategist to shape how we turn insights into breakthrough creative work.

You’ll combine strategic depth with creative leadership, guiding a team of strategists, partnering with customers, and driving measurable business impact across brand, digital, social, and web experiences.

In this role, you’ll set the standard for strategic excellence : mentoring your team, evolving our approach to insight-driven creativity, and helping some of the world’s most ambitious brands make work that matters.

What You’ll Do

Lead and mentor a small team of Creative Strategists, providing direction, feedback, and growth opportunities.

Oversee strategic development across multiple projects, ensuring clarity, quality, and creative consistency.

Craft digital-first strategies for campaigns across social, web, display, newsletters, and emerging formats.

Partner with Creative Leads, Designers, and Copywriters to turn insights into compelling creative concepts.

Build trusted relationships with customers, uncovering challenges and turning them into strategic opportunities.

Champion AI in the creative process, from research and insights to ideation, concept testing, and optimization.

Identify and integrate AI tools and workflows that enhance the speed, quality, and scalability of strategy work.

Leverage data and research to uncover audience, category, and competitive insights that fuel creative effectiveness.

Collaborate with Sales and Account teams to expand strategic offerings and drive account growth.

Contribute to the evolution of Superside’s Strategy discipline, defining best practices, frameworks, and future focus areas.

What You’ll Need to Succeed

6+ years in strategy roles within creative, advertising, or digital agencies, including experience leading or mentoring small teams.

Deep understanding of digital ecosystems, creative effectiveness, and platform storytelling.

Proven ability to turn complex problems into clear, actionable strategies and creative briefs.

Confident communicator and storyteller, skilled at presenting to senior clients and internal leaders.

Data-informed thinker who blends analytical rigor with creative intuition.

Organized and adaptable, able to manage multiple workstreams in a fast-paced, distributed environment.

Entrepreneurial mindset : proactive, resourceful, and comfortable challenging convention to improve outcomes.

Enthusiasm for innovation, emerging technologies, and the evolving intersection of AI, creativity, and strategy.