Overall Responsibility
To develop, service, and grow relationships with both established and potential new Key Redistribution Partners and National Group Accounts, in order to expand the SHP portfolio and drive volume growth across both the on- and off-consumption channels.
Focus Area 1: Sales Execution
- Ensure sales execution within on-and off-consumption channels to deliver optimal sales
- Own OnCon Sales Initiative Execution performance
- Align with Trade Marketing team to assist with developing On Con Group Accounts activities which aligns to On Con Group's calendars
- Develop and maintain relationships with Key on-and off-consumption Consumption groups and Re-Distributors as defined from time to time.
- Assist with developing Special Events properties to amplify SHP Brand Visibility
Focus Area 2: Budget and Reporting
- Own and Manage the Annual Budget for the National On-consumption Group Accounts and Key Redistributors
- Own the Annual/Quarterly/Monthly Oncon sales forecast across all brands
- Monthly reporting to Inland GM as to the results and insights into the On-Con Channel
Focus Area 3: Strategy and Plan Execution
- Co-develop the annual strategy for the National On-consumption channel
- Develop, present and execute the National On-consumption channel plan, aligned to the strategy and supported by the budget forecasted sales volumes
- Ensuring that there is an On Consumption Channel strategy which can be executed by the SHP Sales Team
Focus Area 4: Cross Functional Support
- Works closely with Trade and Brand Marketing in planning and execution of the OnCon Sales Initiatives
- Develop key events properties to ensure Brand Support
Focus Area 5: Leadership, People Management and Development
- Support and entrench the company culture that emphasizes quality, continuous improvement, key employee retention and development, and high performance
- Inspire and motivate the broader SHP team to deliver on goals and maximize individual and the overall company performance
- Provide oversight and direction to sales team members when required
Requirements of the Role
- Post Matric Qualification in Sales/Marketing
- A minimum of 5 years’ experience in Sales/Marketing in a FMCG environment, beverage industry preferred
- Minimum of 2 years’ Key Account Management experience within the liquor or beverage industry, working across multiple customer groups or channels.
- Extensive understanding of the operational and commercial elements required in the On- and Off-Consumption Channel
- Proven track record of exceptional people leadership skills
- Proven track record of outstanding trade execution and leading teams to performance achievementsProven track record of strategic decision making and outperforming competitors in market
Preferred Skills
- Persuasiveness and selling ability
- Exceptional verbal ability and communication skills
- Relationship Building
- Commercial Acumen
- People Management
NB: Specific duties/responsibilities will vary from time to time: the above list is intended to indicate the general nature of the post and is not exhaustive. The post holder will be expected to be flexible in supporting the business by undertaking any other responsibilities which are aligned with this job level.