Junior GTM Engineer (Go-to-Market Engineer)

The Legends Agency; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A multi-brand organization in Cape Town is seeking a Junior GTM Engineer to support outbound marketing efforts. The role involves lead generation, data scraping, and managing outreach campaigns. Candidates should have experience in data research, proficiency in tools like LinkedIn Sales Navigator and Apollo.io, and strong Excel skills. This hybrid role offers a competitive salary, benefits, and opportunities to grow in a dynamic marketing team.

Benefits

Quarterly performance-based bonus

Company transport

Medical Aid after 1-year service

Complimentary breakfast and fruit daily

Qualifications

• Experience in lead generation/data research.
• Strong Excel skills for handling large datasets.
• Excellent communication and organizational skills.

Responsibilities

• Identify and validate potential leads from various sources.
• Organize and update collected data into spreadsheets or CRM tools.
• Collaborate with the sales team to share validated leads.

Skills

Lead generation

Data scraping

Data research

Proficiency in Excel

CRM tools knowledge

Python

Tools

LinkedIn Sales Navigator

Apollo.io

ZoomInfo

Phantom Buster

Instant Data Scraper

Prospeo

Clay

Close

Job description

About the job Junior GTM Engineer (Go-to-Market Engineer)

About Us

We are a multi-brand organization operating across the UK and South Africa, with specialized expertise in the finance and recruitment sectors. Our in-house marketing department functions as a full-service agency, providing comprehensive digital marketing support across our B2B brands.

About the Role

We are seeking a highly motivated and organized individual to join our growing marketing team in Cape Town, South Africa. In this multifaceted role, you will play a key part in our outbound marketing, supporting the execution of email and LinkedIn outreach campaigns, and managing data scraping, lead list building, and prospect research to enhance prospecting efforts. You will also provide administrative support to the broader marketing team.

Responsibilities

Data Collection & Research

Identify potential leads from multiple sources (LinkedIn, company websites, job boards, business directories, etc.).

Extract and verify contact details (emails, phone numbers, LinkedIn profiles, etc.).

Research company information (industry, size, location, decision‑makers).

Organize collected data into spreadsheets and/or CRM tools.

Clean and validate data to ensure accuracy.

Update missing information from online sources.

Lead Qualification

Categorize leads based on industry, company size, or potential interest.

Use data scraping tools such as Clay, LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Phantom Buster, Instant Data Scraper, Prospeo, etc.

Maintain and update the database regularly.

Collaboration with Sales Team

Share validated leads with the inside sales team for outreach.

Provide insights into high‑potential leads for better targeting.

Build and test marketing workflows such as nurture campaigns and email sequences.

Assist in data preparation for outreach campaigns.

• Collaborate across the entire email marketing lifecycle:
  • Ensure data enrichment and scraping are completed accurately.
  • Set up email automation using DotDigital & Smartlead.
  • Generate reports to measure campaign success.

Manage these tasks for multiple brands and target audiences simultaneously.

Provide administrative support to the marketing team.

Requirements

Experience in lead generation/data research.

Proficiency in tools like LinkedIn Sales Navigator, Apollo.io, ZoomInfo, Phantom Buster, Instant Data Scraper, Prospeo, and similar.

Strong Excel skills and experience handling large datasets.

Experience in data scraping, enrichment, and lead list building.

Familiarity with Clay, Apollo, and other data sources is a plus.

Knowledge of CRM tools like Close.

Experience building workflows or scheduling communications.

Strong analytical and data‑handling skills.

Basic understanding of B2B sales and marketing.

Excellent communication, collaboration, and organizational skills.

Proactive, self‑motivated, and a go‑getter attitude.

Ability to meet strict deadlines and manage multiple tasks across various brands.

Thrives in a fast‑paced and growing environment.

Team player with a positive and collaborative attitude.

Proficiency in Python is a plus

Interest in leveraging AI and automation tools to enhance processes.

The opportunity to play a key role in a growing and dynamic marketing team.

Work in a collaborative and fast‑paced environment.

Competitive salary and benefits package.

Hybrid more in‑office than not.

Quarterly performance‑based bonus.

Company transport.

Medical Aid after 1-year service.

Complimentary breakfast and fruit in the office daily.