Junior Digital Marketing Analyst

Boardroom Appointments; Johannesburg; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency is seeking a Junior Digital Marketing Analyst in Johannesburg, South Africa. The candidate will create and manage social media content, analyze metrics to improve campaign effectiveness, and collaborate with various teams to support digital marketing initiatives. A Bachelor's degree in a relevant field is required. Excellent communication and organizational skills are essential, along with an understanding of SEO and current marketing trends. This is a full-time position offering a dynamic work environment.

Qualifications

• Basic understanding of SEO principles - beneficial.
• Understanding of current digital marketing trends and best practices - beneficial.
• Demonstrated project management skills.

Responsibilities

• Create, schedule, and post content across various social media platforms.
• Monitor social media trends and competitor activities to adjust strategies accordingly.
• Analyse social media metrics and prepare reports to evaluate the effectiveness of campaigns.
• Collaborate with the graphic design team to ensure engaging graphics and visuals.
• Serve as the primary point of contact for clients, understanding their needs.

Skills

Excellent written and verbal communication skills

Strong organizational skills

Strong analytical and problem-solving skills

Detail-oriented

Education

Bachelor's degree in Psychology, Strategic Brand Management, Marketing Communications, or related field

Job description

About the job Junior Digital Marketing Analyst

General Duties and Responsibilities:

• Create, schedule, and post content across various social media platforms.
• Monitor social media trends and competitor activities to adjust strategies accordingly.
• Analyse social media metrics and prepare reports to evaluate the effectiveness of campaigns.
• Collaborate with the graphic design team to ensure engaging graphics and visuals for social media posts
• Collaborate with the web development team to finalize and optimize landing pages.
• Conduct keyword research and integrate SEO best practices into website content.
• Create, review, and edit content to ensure it aligns with SEO strategies.
• Monitor and analyse website traffic using tools like Google Analytics, and make data-driven decisions to improve performance.
• Ensure the website is SEO-friendly, including proper use of meta tags, alt texts, and internal linking.
• Serve as the primary point of contact for clients, understanding their needs and managing their accounts effectively.
• Develop and maintain strong relationships with clients, ensuring their satisfaction with our services.
• Prepare and present regular reports on account status, campaign performance, and upcoming initiatives.
• Coordinate with internal teams to ensure timely delivery of projects and campaigns.
• Lead and manage digital marketing projects from inception to completion.
• Develop project plans and timelines, ensuring all deliverables are met on time and within scope.
• Coordinate with cross-functional teams to ensure seamless execution of marketing campaigns.
• Be willing to participate in projects and tasks outside the core scope of social media, SEO, and account management as needed.
• Assist with various internal company projects and initiatives that may arise, demonstrating flexibility and adaptability.
• Collaborate with different departments to support the overall goals and objectives of the company.

Required Skills and Qualifications

• Bachelors degree in Psychology, Strategic Brand Management, Marketing Communications, or related field.
• Basic understanding of SEO principles -beneficial
• Understanding of current digital marketing trends and best practices -beneficial
• Excellent written and verbal communication skills
• Strong organizational skills with the ability to manage multiple projects anddeadlines in a fast-paced environment.
• Demonstrated project management skills
• Strong analytical and problem-solving skills.
• Detail-oriented with a strong focus on quality and accuracy.
• Ability to work independently and as part of a team in a fast-paced environment.