Instructional Designer - Creative Content (500 USD Sign-on Bonus)

TalentPop App; Remote; ZAR 1 005 000 - 1 342 000; Full time

Job summary

A leading e-commerce training provider in Western Cape, South Africa is seeking an experienced Instructional Designer – Creative Content to take full ownership of the learning strategy for their global creative talent pipeline. You will design, develop, and evaluate training programs aimed at enhancing the creative capabilities of talent in creating effective media for platforms like TikTok and Instagram. This remote role offers competitive compensation, full flexibility, and significant investment in your professional growth.

Benefits

Highly competitive salary

Performance bonuses

Generous allowance for professional development

Health coverage or stipend

Generous PTO

Qualifications

• Expert command of adult learning theory and full-cycle ID methodologies (ADDIE, SAM, etc.).
• Exceptional ability to create and manage high-quality short-form video and static graphics.
• Clear understanding of how instructional design influences critical e-commerce metrics.

Responsibilities

• Lead the creation of a world-class L&D ecosystem.
• Develop scalable content across multiple modalities, including e-learning modules and video tutorials.
• Implement a comprehensive evaluation strategy to track training effectiveness.

Skills

Instructional Design & Theory

Content Creation Proficiency

Technical ID Fluency

E-commerce & Metrics Alignment

Virtual Coaching & Communication

Education

2+ Years of experience in corporate L&D

Tools

Articulate 360

Adobe Captivate

Job description

Instructional Designer - Creative Content (500 USD Sign‑on Bonus)

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Instructional Designer – Creative Content: Mastering E‑commerce Training at TalentPop

The Role

TalentPop is a trusted strategic partner for the fastest‑growing e‑commerce and direct‑to‑consumer (DTC) brands, pioneering high‑performance creative teams that drive measurable client ROI. We need an Instructional Designer‑Creative Content to own the learning strategy for our global creative talent pipeline. You will design, develop, and evaluate programs that enable talent to create conversion‑driven media on paid social platforms such as TikTok and Instagram Reels.

Core Mandate: Full‑Cycle Instructional Design Ownership

You will lead the creation of a world‑class L&D ecosystem, ensuring our creative talent can generate media that drives key metrics such as Click‑Through Rate (CTR) and Conversion Rate (CVR).

I. Curriculum Analysis & Design

• Performance Needs Assessment: Partner with Creative Operations and leadership to conduct thorough analyses, identifying specific skill and knowledge gaps in modern e‑commerce creative best practices.
• Design Blueprints: Own the ADDIE process from concept to execution. Design detailed blueprints, storyboards, and scripts for complex, project‑based learning simulations.
• Objective‑Driven Learning: Define clear, measurable, and relevant learning objectives that directly correspond to technical skill mastery and desired business outcomes (e.g., increased ad creative quality score).
• Focus Areas: Short‑form video production, conversion‑focused graphic design, and adherence to platform‑specific algorithm rules and technical specifications.

II. Development & Production

• Blended Learning Content: Develop and deploy engaging, scalable content across multiple modalities, including:
  • Interactive e‑learning modules using Articulate Rise/Storyline to teach foundational theory and process training.
  • Scenario‑based training creating realistic, challenging project briefs that simulate client work.
  • Video tutorials & demos showcasing mastery of key creative software such as Canva Pro, CapCut, Adobe Express, and Meta Business Suite.
• Certification & Assessment: Design and manage a robust certification pathway and assessment matrix that validates practical skills and theoretical knowledge before talent is deployed to clients.

III. Implementation, Evaluation & Iteration

• Virtual Facilitation: Lead engaging virtual workshops and hands‑on training sessions, acting as the primary subject‑matter expert for creative quality and technical excellence.
• Data‑Driven Evaluation: Implement a comprehensive evaluation strategy (including Kirkpatrick’s levels) to track the effectiveness of training materials against business performance metrics such as CVR of trained vs. untrained teams.
• Agile Updates: Maintain a continuous process for auditing and updating the creative curriculum based on platform changes, algorithm updates, and client feedback to ensure evergreen relevance.

What We Require: Skillset for this ID Role

Instructional Design & Theory: 2+ Years of formal experience in corporate L&D or talent development. Expert command of adult learning theory and full‑cycle ID methodologies (ADDIE, SAM, etc.).

Content Creation Proficiency: Exceptional, demonstrated ability to create, edit, and strategically manage high‑quality short‑form video and static graphics specifically for paid social media advertising and e‑commerce.

Technical ID Fluency: Expertise in using an industry‑standard LMS and professional authoring tools such as Articulate 360 or Adobe Captivate.

E‑commerce & Metrics Alignment: Clear understanding of how instructional design decisions influence critical e‑commerce metrics (CTR, CVR, ROAS).

Virtual Coaching & Communication: Superior verbal, written, and virtual presentation skills, with proven ability to deliver structured, actionable critique and complex technical instructions to a remote, global audience.

Our Commitment to You

• Top‑Tier Compensation: Highly competitive salary with performance bonuses tied to the success and proficiency of your curriculum’s graduates.
• Full Remote Flexibility: Permanent remote position with a flexible, results‑oriented schedule.
• Growth Investment: Generous allowance for professional development, cutting‑edge software, and certifications to keep your expertise market‑leading.
• Comprehensive Package: Health coverage or stipend and generous PTO.

Technical Requirement: A professional, dedicated home office setup is mandatory, including a stable wired internet connection (20 Mbps minimum) suitable for high‑quality live video training and development sessions.

Apply Today

Ready to design the training that powers e‑commerce success? Apply to become our Instructional Designer – Creative Content today.